A recent survey suggests that ordinary consumers are still largely in the dark about blockchain.
The results came from a poll conducted during March and April that focused on consumer confidence and understanding in financial technology. The survey involved 2,000 people from the UK, as well as 1,000 consumers in each of the following countries: Canada, China, France, Germany, Hong Kong, India, Mexico, Singapore, the UAE and the US.
The outcome may not be entirely surprising given the current, mostly abstract nature of most blockchain technologies. Data from Google Trends suggests that consumers, however, might be on the road to expanding their knowledge.
The service indicates that the three search terms "bitcoin", "ethereum" and "blockchain" have all seen an increase of search volume, although "blockchain" lags behind the two other terms in overall search activity.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.