Browser software startup Brave has some bitcoin it would like to give to The Wall Street Journal.
"The Wall Street Journal is number one," said Brave co-founder Brenden Eich during a conversation with CoinDesk earlier this week.
CoinDesk can independently verify that The Wall Street Journal tops the list, but Brave is not sharing how much bitcoin the publication can collect, or which other sites qualify.
Users can select if some of the sites they visit frequently don’t get paid and control the percentage of a set monthly amount to be allocated to each site.
"Now it’s time to start talking to publishers," added Eich.
Partners or competitors?
With this latest release, Brave is seeking to position itself with those publishers as a replacement for revenue that is already being lost by people who use other ad-blocking services, not a new way to muscle in on the publishers’ advertising dollars.
But Paul Boyle, vice president of News Media Alliance, remains skeptical.
"We don’t see where a process of blocking ads and then replacing it with a minimal amount of bitcoin users spread across many users will provide the meaningful revenue we receive today," he said.
To coincide with the completion of the first reconciliation cycle, Eich is currently visiting New York City, where he’ll meet with several publishers, including Dow Jones, which publishes the Journal.
So far, only a "handful" of publishers have signed up, according to Eich, who has also met with this publication.
Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in Brave.
Image via Brave
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