Blockchain Startup Digital Asset Hires SWIFT and SunGard Veterans

Blythe Masters' blockchain startup Digital Asset has added two financial services veterans to its team.

AccessTimeIconDec 14, 2015 at 3:50 p.m. UTC
Updated Sep 11, 2021 at 12:01 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Blockchain startup Digital Asset has added two financial services veterans to its team, drawing talent from software maker SunGard and international payments network SWIFT.

Former Sungard president and CEO Cristóbal Conde will serve as a non-executive board member, according to a company release. SunGard, founded in 1982, was recently acquired for $5.1bn by Fidelity National Information Services (FIS).

Chris Church, who acted as chief executive for the Americas and head of the SWIFT's securities devision, will become Digital Asset's chief business development officer.

“With more than 50 years of combined experience in the financial and technology sectors, Cris and Chris have a deep understanding not only of the marketplace, but of what we are building and they will be invaluable to our continued growth," Digital Asset CEO Blythe Masters said in a statement.

The leadership team buildout follows a steady period of acquisitions for the startup.

Since the summer, the company has acquired blockchain startups Hyperledger, Bits of Proof and, more firms than any other in the industry.

Handshake image via Shutterstock

Correction: A previous version of this article's headline included an incorrect spelling of SunGard. 


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.