Naughty America Reintegrates Bitcoin Payments After Hiatus

Adult entertainment provider Naughty America is once again taking bitcoin, after the currency vanished from its checkout over one year ago.

AccessTimeIconSep 24, 2015 at 11:57 a.m. UTC
Updated Sep 11, 2021 at 11:53 a.m. UTC

UPDATE (26th September 11:03 BST): Naughty America CEO Andreas Hronopoulos has clarified why bitcoin was reintroduced to the site, citing a boom in demand following its virtual reality products. Read his comments in full here.

Adult entertainment provider Naughty America is once again accepting bitcoin, after the currency vanished from its checkout over a year ago.

The payment option's reappearance was uncovered by Reddit user Logical007 early this morning. The company has so far been quiet on both the return and its timing.

As before, Naughty America – which operates a network of 45 sites – is accepting payment through merchant processor BitPay. However, one month's subscription in the currency is $29.95 – 20% higher than Naughty America's credit card option. Annually, bitcoin users would pay over $48 more than those paying by card.

Killer app?

The currency gained traction early last year with a number of adult entertainment sites, including Playboy Plus, Hustler and, adding support for membership and premium access.

"I think it will become an industry-wide thing within 45 to 60 days ... Naughty America really sets the bar for where the industry heads," CEO Andreas Hronopoulos told CoinDesk at the time.

While pundits have suggested porn could be bitcoin's 'killer app', the news comes at a lull in the industry. MindGeek – the company behind some of the adult industry's highest trafficked sites including YouPorn and PornHub – has yet to roll out bitcoin beyond Playboy Plus and a brief trial on

Sales are also slowing, in line with the majority of bitcoin-accepting brands. For example said an initial 50% surge in sales had tapered off to 10% by the following month. Bitcoin's tech-savvy demographic might be on board, but it appears mainstream consumers still don't see a compelling reason to use the currency.

MindGeek had not responded to requests for comment at the time of publication.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.