BTCChina Rebrands as BTCC in International Shift
Chinese bitcoin exchange BTCChina has a new name: BTCC.
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/QI6ZOOWZLFBAPJWE3PYW4WVJ5A.png )
BTCC
Chinese bitcoin exchange BTCChina has a new name: BTCC.
The company said the decision was part of a rebranding effort aimed at internationalizing its image.
"Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name," CEO Bobby Lee said of the changes. "BTCC is that name."
The exchange will also begin using a new logo and will release a new version of its mobile app – currently in development – as part of the rebranding.
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/QXY2TCUD2NGL5MWRCDCTTKE73I.png )
btcc_new_website
Images via BTCC
DISCLOSURE
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/4QGCLQSEKJB6RI2RRW2YIUZAMM.png )
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/XM35FFSDXJHX7J4V4IP3ILWWMM.png )
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/WB2LQGDFIFBGJMRSTW5NT5ZQKQ.png 400w)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/MJUT3JV5HJGDDCN57STQKI43ZA.png )