BTCChina Rebrands as BTCC in International Shift
Chinese bitcoin exchange BTCChina has a new name: BTCC.
Updated Sep 11, 2021 at 11:52 a.m. UTC
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![BTCC](https://www.coindesk.com/resizer/ZpRwGHyVBcDhORLCLlVovrxgyCs=/560x164/filters:quality(80):format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/QI6ZOOWZLFBAPJWE3PYW4WVJ5A.png)
Chinese bitcoin exchange BTCChina has a new name: BTCC.
The company said the decision was part of a rebranding effort aimed at internationalizing its image.
"Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name," CEO Bobby Lee said of the changes. "BTCC is that name."
The exchange will also begin using a new logo and will release a new version of its mobile app – currently in development – as part of the rebranding.
![btcc_new_website](https://www.coindesk.com/resizer/8G05uHl7VrlKF1jB4hu73G0WAbM=/560x440/filters:quality(80):format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/QXY2TCUD2NGL5MWRCDCTTKE73I.png)
Images via BTCC