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This week was by no means the first time the mainstream media has connected Greece's looming debt crisis to bitcoin.
As the country gets to grips with the controversial bailout referendum that will decide the country's future in the eurozone this Sunday, the media has taken its coverage of the digital currency to a whole new level. At the time of publication, a quick Google news search resulted in over 100 articles.
Given the country's cashflow restrictions and bank closures, journalists have taken to explore bitcoin's potential in Greece.
CoinDesk has taken a look at the top bitcoin related headlines from across the globe.
Wooing the Greeks
A regular on the bitcoin weekly scene, Fortune's Daniel Roberts wrote a piece which highlighted the ways in which bitcoin companies were trying to attract the attention of Greeks.
"As their country's financial system collapses, Greek citizens are desperate to access their money. And vocal businesspeople elsewhere in the world are eager to inform them that they have another option: bitcoin," he said.
Roberts noted Coinbase had waived transactions fees for euro purchases made until 5th July – coinciding with the date of the referendum – in an attempt to encourage bitcoin purchases.
Accurately, however, Roberts pointed out "leading Greeks to the digital currency isn't so simple".
It seemed that bitcoin was doomed to remain untouched, despite the efforts of companies operating within the space.
However, Fred Ehrsam, cofounder and president at Coinbase, cited in the article, said the company's motive was to appeal to Europeans who are not in Greece.
"There's little that [bitcoin companies] can do for people on the ground in Greece. The bigger deal here is if you're sitting in Italy, Spain, or Portugal, and you're getting a little nervous, maybe it makes more sense to put value into bitcoin where you're less susceptible to these things. The doomsday way of saying it would be, 'Do it before it's too late'."
Bitcoin vs gold
There is no doubt that Greece is struggling, but why are its citizens not turning to one of the oldest forms of money – gold?
That's exactly what CNBC's Brian Kelly questioned in a piece titled "Greece is in crisis – why no love for gold?"
The precious metal will remain unloved because this is a political crisis, not a currency crisis, he said. "The primary reason you buy the "barbarous relic" that is gold is fear of a global currency crisis."
Kelly is right. The onset of the Global Financial Crisis and the rapidly declining stock markets triggered a stampede of gold purchases between 2007 and 2008.
"In Greece, citizens and investors are not concerned about having a currency to use; the only unknown is which currency they will adopt or create. Currently, the Greek citizens have a currency, the euro, but using it is next to impossible with the banks closed."
According to Kelly, gold is only useful in the aftermath of a complete currency collapse. For this reason, he believes the precious metal will remain untouched as long as there is a viable alternative. "Gold is both useful and valuable — just not in a political crisis."
Although there is no denying that Greece is feeling the widespread effects of an economic crisis, outlets across the world joined Kelly, noting the crisis was as much political as it was economic.
Despite explaining his sources had not verified a surge of bitcoin buying attributable to Greece, Kelly said that this did not mean that the Greek crisis was unrelated to the recent price spike.
According to CoinDesk's Bitcoin Price Index, the digital currency experienced a relatively small increase in value, spiking to $266.15 on 30th June.
Since then, bitcoin's price has declined, hovering around the $250 mark at the time of press. This tiny price movement would have gone unnoticed any other day in the digital currency's volatile history, however it seems to have captivated the imagination of the press today.
More talk than walk
Marketwatch's Francine McKenna added to the debate with a piece titled "For Greece, bitcoin is more talk than a reality".
The journalist cited Antonis Polemitis, managing director of New York-based Ledra Capital and an instructor in the first master of science degree in digital currency at the University of Nicosia in Cyprus.
He told McKenna:
The journalist continued to note that the country's low bitcoin adoption rate is a function both of interest and aptitude. "Its access to the euro is an advantage for a citizenry that craves a stable, easily convertible currency. Even if the country were to revert to its patrimonial currency, drachmas, Greek citizens will probably still rely on euros since, as citizens of Europe, their lives and economy are tied up with their neighbours."
According to Mckenna's piece, the digital currency's adoption is still limited to tech savvy citizens who may want a practical, rather than a political, alternative to what is perceived to be a unstable global banking system.
Citing George Papageorgiou, a faculty member on the University of Nicosia’s digital currency MSc program, the article noted:
However, Kelly still sees potential for the digital currency to thrive in Greece:
"An asset unencumbered by political crisis that can be used as a medium of exchange at over 100,000 merchants is just ONE of the many use cases for bitcoin and block-chain technology," he concluded.
Whether bitcoin will help Greece in its time of need remains to be seen. One thing is for certain, the Greeks are quickly running out of options. Banks remain closed and just yesterday, Shelly Banjo, a Quartz journalist, reported PayPal was no longer in the country, shutting its population off from online payments.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.