Disclaimer: This article was posted as part of CoinDesk's April Fools' Day coverage.
Taking advice from r/bitcoin’s best-loved mascot, ToTheMoonGuy┗(°0°)┛ ..○, CoinDesk is shutting down its operations on planet earth today.
The news site, which hinted at plans to relocate to the moon via Instagram 10 months ago, deployed its first staff member, an intern, on its lunar hub this morning.
Speaking over a garbled satellite connection, he said:
Despite having to survive on a limited oxygen supply, most of the team seem over the moon about the opportunity to conquer yet another planet, or satellite – whatever.
CoinDesk's US editor Pete Rizzo counted himself among the impressed. He said the floating rock was representative of the bitcoin industry's values: "cold and lifeless and ultimately too far away from the general public to matter".
Others employees were hostile to the relocation plans, describing the 384,400 km trip as "lunacy". Developer Jonathan Bull said he was apathetic about the new location, adding:
Competition in the bitcoin media space has rocketed in recent months, with many mainstream media outlets now devoting resources to digital currency coverage.
To combat this, CoinDesk is diversifying its offering with the launch of FiatDesk – a microsite devoted exclusively to the coverage of fiat currencies like the US dollar.
CoinDesk CEO Jeremy Bonney said:
The editorial team say they hope to settle in quickly to continue monitoring the growth of other currencies that push the boundaries – of taste and respectability, including wankcoin, scamcoin, sausagecoin and potcoin.
Bonney confirmed that all employees will be able to return to earth when bitcoin passes the $5,000 mark.
This article was co-authored by Grace Caffyn.
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.