9% of Americans were left feeling "puzzled" or "confused" after being shown the bitcoin logo, according to a recent survey by The Digital Currency Council (DCC).
The survey, which asked 504 people across the United States to provide a one word response to the logo, also found that 7% felt "nothing".
Approximately 5% of those surveyed recognised that the image had something to do with either "money" or "wealth", whilst 3% noted that it represented bitcoin.
David Berger, founder and CEO of the Digital Currency Council, spoke about the implications of the results:
He added: "That said, this is also evidence that past outreach and educational efforts have yet to establish a meaningful and common understanding amongst most consumers."
This is the second in a series of DCC Pulse Reports on public perceptions of digital currency.
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