Survey: 9% of Americans 'Puzzled' by Bitcoin Logo

A survey by The Digital Currency Council has looked into how the bitcoin brand is perceived by Americans.

Mar 24, 2015 at 10:28 a.m. UTC
Updated Sep 11, 2021 at 11:36 a.m. UTC

9% of Americans were left feeling "puzzled" or "confused" after being shown the bitcoin logo, according to a recent survey by The Digital Currency Council (DCC).

The survey, which asked 504 people across the United States to provide a one word response to the logo, also found that 7% felt "nothing".

Approximately 5% of those surveyed recognised that the image had something to do with either "money" or "wealth", whilst 3% noted that it represented bitcoin.

The survey also found that 2% of people expressed indifference and the remaining 1% failed to know what the symbol meant. The remaining responses can be viewed here.

David Berger, founder and CEO of the Digital Currency Council, spoke about the implications of the results:

"What does this mean for bitcoin as a brand? Quite simply, the diversity in response means that the brand doesn't yet stand for much of anything. Mainstream America doesn't know much about bitcoin yet, so there is plenty of room for its re-introduction."

He added: "That said, this is also evidence that past outreach and educational efforts have yet to establish a meaningful and common understanding amongst most consumers."

This is the second in a series of DCC Pulse Reports on public perceptions of digital currency.


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