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Overstock Reveals Items Most Often Bought With Bitcoin

Mar 17, 2015 at 5:33 p.m. UTC
Updated Sep 11, 2021 at 11:36 a.m. UTC

Online retail giant Overstock has released new insight into the buying behavior of its bitcoin customer base, revealing bed sheets have become the demographic’s favorite item to purchase.

The top five items bought on Overstock with bitcoin are now sheets, donations to non-profits, headphones, cases and holders, and area rugs, respectively. Cables and tools, mattresses, coffee tables, A/V cables and fashion sunglasses round out the top 10 categories.

Addressing the findings, Overstock director of communications Judd Bagley commented on the relatively mundane list of items as evidence of the program’s overall success.

Bagley told CoinDesk:

“The only thing that makes that list interesting is the fact that it’s so unremarkable. I guess bitcoiners are regular people.”

The remaining top 50 items show everyday items such as bath towels and comforter sets ranking above tech fare such as USB flash drives and micro SD cards.

Overstock’s data suggests it has been successful in winning regular spending from the bitcoin demographic, a trend it first discussed last August.

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

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