Adyen, a company that provides payments services for online retail giants like Uber, Facebook and Spotify, has added a bitcoin option to its platform.
BitPay and Adyen have partnered to offer bitcoin payments to gamers using Jagex, the UK-based developer behind popular online game MMORPG RuneScape.
Commenting on the rollout of bitcoin as a payment option, David Parrott, payment services director at Jagex, said:
“As a business that operates on a freemium model – where the payment process needs to be compelling enough to convert cost-free customers into paying ones – not having a barrier to entry for bitcoin users makes sense.”
Tony Gallippi, BitPay's co-founder and executive chairman, commented that Adyen is "a strong partner to help expand bitcoin adoption worldwide".
Adyen raised $250m in venture capital last month, putting it at a $1.5bn valuation.
Disclaimer: CoinDesk founder Shakil Khan is an investor in BitPay.
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.