SpectroCoin has launched a new bitcoin merchant processing solution for the European market, adding yet another vertical to its suite of products.
The UK and Lithuania-based company also offers a bitcoin wallet and a bitcoin brokerage, services CEO Vytautas Karalevičius believes will position SpectroCoin as an all-in-one solution comparable to Coinbase in the US.
bears other similarities to Coinbase too, as the company also aims to challenge Coinbase's main rival in the US merchant market, BitPay.
However, Karalevičius believes his company has a crucial edge given its slew of existing services, explaining:
The company currently provides localized payments to nearly 30 countries in Europe. Using specific domestic bank accounts in each country, SpectroCoin is is able to offer bank transfers in most European countries including those in the Eurozone, as well as the Czech Republic, Poland and UK.
Entering Eastern Europe
Karalevičius said his company will aim to focus its adoption efforts on eastern and central Europe, citing the Czech Republic, Poland and the UK as key markets. More specifically, he said his company will focus on companies that sell virtual goods, such as tickets or services.
The CEO also emphasized that capitalizing on the cross-border capabilities of bitcoin will be a key part of SpectroCoin's strategy:
Notably, Karalevičius anticipates that SpectroCoin will have the most immediate success serving markets that have not yet embraced the euro.
Direct dial approach
Of course, Karalevičius acknowledged that raising merchant awareness regarding bitcoin would remain a challenge.
To start with, SpectroCoin will aim to acquire clients through direct sales, seeking to win over merchants by first selling them on bitcoin and then on the company's services.
Summarizing the challenges SpectroCoin is facing, Karalevičius said:
Still, Karalevičius expects bitcoin's low fees to be attractive to merchants.
SpectroCoin will charge merchants a 0% to 0.25% fee for each transaction, though the size of the fee will depend on the merchant. Karalevičius added: "If a merchant is a non-profit we will charge 0%, for most merchants we charge more. But if a merchant is strategic for us we can negotiate."
Attacking pain points
Though his company faces challenges, Karalevičius was also quick to point out that e-commerce merchants are seeking solutions to their current payment issues, and that they may be more open-minded in light of these barriers to sales.
Specifically, Karalevičius noted the popularity of cash delivery services in his target markets. The services specialize in collecting cash from e-commerce buyers and then delivering the payment and product to the respective parties.
Still, Karalevičius believes other electronic payment options don't offer much competition, adding:
Building a client base
Overall, Karalevičius framed the new service as one that will support SpectroCoin as it focuses on the main part of its service – its bitcoin buying and selling platform.
Karalevičius explained how adding merchants to SpectroCoin's customer base provides a strategic advantage, saying:
With the formal launch complete, Karalevičius said he aims to now focus his company's attention on acquiring new clients, concluding: "We are now announcing it with a few small ones. We will have bigger ones later on, but these will be following announcements."
Some quotes have been edited for clarity.
Correction: This article has been updated with additional information on BitPay's merchant services.
Disclaimer: CoinDesk founder Shakil Khan is an investor in BitPay.
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