Never mind the cute Shiba Inu of dogecoin, people in Japan are falling for a new Internet meme-based cryptocurrency – the locally invented and cat-logoed 'monacoin'.
Few other, if any, non-bitcoin cryptocurrencies have achieved this level of interest with such a geographic concentration of users.
Monacoin's 90-day price graph has started to look like a mini-version of bitcoin's three-year chart: it has gone from a flatline value of around three yen (¥) through May and June, before rising in early July and shooting up to a high of ¥80 on 1st August. It has since fallen back to ¥44.6 with a market cap of $4.17m at press time (note: ¥1 equals roughly $0.01).
Positive news coverage
Why the sudden dramatic rise and drop? Some interest can be attributed to the WBS TV network in Tokyo, which ran a report on its program 'World Business Satellite'. Viewers said the report was generally positive in nature compared to Japanese mainstream television's coverage of bitcoin, which tends to focus heavily on Mt. Gox and the Silk Road.
The show mentioned a man that recently bought a plot of land in Nagano Prefecture with monacoin as mentioned in a tweet:
— ＷＢＳ（ワールドビジネスサテライト） (@wbs_tvtokyo) July 7, 2014
The subsequent fall could be due to speculators seeing a bubble and dumping their holdings. At the price peak, those 32,001 MONA would have been worth $25,000.
Japan wants something Japanese
The success of the altcoin may also be the result of Japan's desire to produce its own native version of everything, with information in its own language. For years, Japanese shunned Facebook to use the locally-developed social network Mixi. The only downside was it wasn't open to anyone outside Japan.
Apple products and even smartphones in general took slightly longer to take off in Japan, as locals were happy with the Internet-connected handsets they already had.
This so-called 'Galapagos effect' in both technology and entertainment is almost inevitable when you're an island country with 125 million people and a proprietary language. Add to this the fact that bitcoin's documentation, developer materials, forums and most online information are written in English, and it's easy to understand why some in Japan might also want to develop their own cryptocurrency.
Keiichi Hida, a prominent digital currency enthusiast and lobbyist with 'Rising Bitcoin Japan' in Tokyo, told CoinDesk it is important to have something to which people could relate:
Hida uses monacoin and, as well as his bitcoin advocacy activities, he and some friends formed the Monacoin Foundation. The foundation has so far promoted the use of the cryptocurrency in Japan by holding three information seminars in Tokyo and Osaka.
Unlike bitcoin, however, monacoin's lead developers are not members of the foundation.
Mystery 'Mr Watanabe'
Introducing the altcoin on the forums was the pseudonymous 'Mr Watanabe', who has never revealed his real identity. That may sound familiar. Unlike the equally publicity-shy Satoshi Nakamoto, however, monacoin users are almost certain that Mr. Watanabe is Japanese.
In his original forum post introducing monacoin, Mr Watanabe suggested the coin was a game, with the mission of the game to find its hashes. Just as games like Final Fantasy XIV and DragonQuest had their own proprietary currencies, monacoin would be the same.
Monacoin is not supposed to be similar to securities, he continued, but more like points accrued to be spent only in the monacoin network.
"I'm writing this clearly so there are no misunderstandings," he said.
Becoming its own meme
Monacoin, Hida said, is a good match for Japan's geek/gamer 'otaku' culture. Its name and logo are based on 'Mona', a cat-like ASCII art character used on 2channel. Monacoin tips are popular with manga fans and creators.
A Google image search for 'monacoin' uncovers a plethora of different monacoin memes, 'monacoin-chan' characters and mascots (as well as pictures of Monaco, which has probably missed a trick with the name should it ever decide to launch its own altcoin).
This summer will see the launch of MonaComi, a manga comic based on monacoin which has so far collected 18,000 MONA in donations.
Disclaimer: The author of this article lives in Japan but is not involved with the monacoin project or Foundation, and does not currently hold any monacoins.
MonaComi image courtesy 'rinrin-san'
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