Texas-based computer technology giant Dell became the largest merchant to join the bitcoin ecosystem late last week when it announced a partnership with Coinbase and launched a 10% discount for bitcoin customers.
The news was greeted with applause by the bitcoin ecosystem and proliferated widely through the mainstream media given Dell's strong brand recognition and status as an early success story from the PC computing era.
Now, speaking to CoinDesk in a new interview, Paul Walsh, CIO of Dell Commerce Services, has provided more insight into his company's decision to begin accepting bitcoin payments, a first of what he acknowledged could become his company's more extensive involvement in the space.
Perhaps most notably, Walsh indicated that Dell doesn't consider itself to be an early adopter of bitcoin. Rather, he suggested that Dell believes merchants are already broadly moving toward accepting digital currency as a payment option, and that the decision simply finds Dell keeping pace with the times and the needs of its existing customers.
Walsh told CoinDesk:
Dell became the largest public company to go private last year when original founder Michael Dell closed a $25bn deal to regain its leadership.
According to the company's last public filing, it earned $56.9bn in 2013, with the largest gain in revenue increase in its enterprise solutions and services business.
Improving customer service
For now, Walsh said the company's main goal for its bitcoin program will be to remove friction during the customer purchasing process and make it easier for its existing customer base to transact with Dell.
Walsh suggested that Dell believes many of its existing customers already use bitcoin, and that the partnership with Coinbase simply allows the company to better serve these customers.
"I think that customer feedback was one of the reasons we started doing it. That to me says that our existing customers have been using bitcoin, so we want to make sure we're satisfying those," Walsh said.
His comments also suggest that Dell believes bitcoin to be a payment method on par with other, more widely used tools, as he added:
Extending services globally
However, Walsh suggested that his company is open to expanding the program, though he did not provide details about any proposals that may be in the works or what metrics Dell will evaluate before coming to this decision.
Walsh also framed the decision as one that would help return Dell to its roots as an innovator in technology. Throughout the conversation, Walsh emphasized how it is prioritizing innovation, and how bitcoin simply provided the latest way that Dell can show its dedication.
In recent years, the company has come under fire in the mainstream financial press for failing to adjust to the decline of PC sales that has resulted from increased smartphone use.
While Walsh gave the impression that Dell is primarily focused on bitcoin as a payments play, the company may be uniquely positioned to exploit other potential market opportunities in the space.
Still, while Dell could have an evident competitive advantage in the space, Walsh suggested the idea is not currently on the company's radar, saying:
Notably, Dell recently decided to shelve plans to build additional data centers in Europe, choosing instead to focus on data center management.
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