Winklevoss Price Ticker Makes Debut on Bloomberg

The WinkDex will also get a number of new features over the coming weeks, including an API.

AccessTimeIconJun 17, 2014 at 10:05 a.m. UTC
Updated Feb 21, 2023 at 3:41 p.m. UTC

The Winklevoss' bitcoin price index, the 'WinkDex', has made its first appearance on Bloomberg. Listed on the platform under WINKBTCO, the move is an important step for the young index, launched earlier this year.

CoinDesk - Unknown

In a brief blog post the team say they are honoured to be working with Bloomberg to bring a “blended bitcoin price index” to the wider investor community. In addition, the WinkDex is about to get a number of new features over the next few weeks, including an API.

WinkDex was launched in February and it is just one bitcoin related initiative headed by Tyler and Cameron Winklevoss. The twins are working towards the launch of their Winklevoss Bitcoin Trust, a bitcoin exchange-traded fund (ETF). The idea was floated last year and the ETF is currently awaiting regulatory approval.

The WinkDex can be viewed as a component of the Winklevoss' ETF push. It was announced in one of the ETF regulatory filings and described as a method of establishing an accurate spot price that eliminates price confusion and reflects the true value of bitcoin.

The Winklevoss brothers claimed to hold 1% of all bitcoins when their initial ETF document was submitted last July.

CoinDesk - Unknown
Winklevoss Winkdex screenshot

Bloomberg and bitcoin

Bloomberg started experimenting with a bitcoin price ticker last year. The platform has since integrated bitcoin pricing (from exchanges Coinbase and Kraken) alongside news on its Bloomberg Professional service.

The service has more than 300,000 subscribers, mainly financial professionals, who pay upwards of $20,000 each year to use it.

These users now have the ability to track bitcoin prices along with relevant news and social media posts. However, Bloomberg has reiterated that the decision is not an endorsement of bitcoin, emphasising that investors cannot yet trade the cryptocurrency on its platform.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.