Chicago Sun-Times to Let Readers Buy Jay-Z, Beyonce Tickets With Bitcoin

The Chicago Sun-Times will deploy ads with bitcoin payment support that enable direct consumer purchases.

May 19, 2014 at 10:00 p.m. UTC
Updated Sep 11, 2021 at 10:47 a.m. UTC

The Chicago Sun-Times is launching a new type of advertisement that will allow its readers to buy products with bitcoin directly from printed material.

As reported by The Wall Street Journal, the Sun-Times will run product ads featuring QR codes. Readers will then be able to scan the codes and conduct transactions in bitcoin to make a purchase.

The first deployment of bitcoin QR code-enhanced ads is coming soon and will let readers buy tickets to an upcoming concert featuring Jay-Z and Beyonce at Chicago’s Soldier Field via a local ticket exchange.

According to Josh Metnick, chief technology officer for the Sun-Times’ parent company, Wrapports, the initiative will reshape the way that advertisers and consumers interact within a media setting.

He told the WSJ:

"It will allow newspapers or any printed media, for the first time we are aware of, the ability to transact directly with customers, to allow newspaper advertisers the ability to sell directly to consumers reading the paper."

The news is the latest in what has become a broader bitcoin experiment for the newspaper, and has notable similarities to an initiative unveiled by mobile app provider Pounce and Lord & Taylor this March.

Pushing media support

The Sun-Times adopted bitcoin payments in April, at the time citing the move as a way to "stay digitally focused".

The decision to accept bitcoin as a form of payment for subscriptions paid off, the company said later. During the week following the launch, the newspaper reported that roughly 11% of new subscriptions were paid for with BTC.

The media outlet's decision to partner with Coinbase followed its 24-hour micropayments trial with BitWall. That partnership found the newspaper collecting more than 700 donations for non-profit group the Taproot Foundation, and was one of the first major tests for BitWall, the California-based bitcoin micropayments provider.

Experimenting with altcoins

The Sun-Times is also planning to accept altcoin payments, according to Metnick. He remarked that the newspaper would accept litecoin, dogecoin and peer coin, adding:

“We are not stopping at bitcoin.”

Additionally, the newspaper is launching an initiative that would allow readers to tip writers and editors in dogecoin. This concept is one of the dogecoin community’s most well-known characteristics.

However, Metnick told the Journal that the dogecoin tipping initiative is not quite ready for launch.

He cited ethical considerations as a potential roadblock, but stated that the idea of dogecoin tipping is "the new like", and that it could reshape how newspapers run as businesses and generate revenue.

The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
CoinDesk - Unknown
CoinDesk Cardano Price Index (ADX)

CoinDesk - Unknown
2
CoinDesk - Unknown
CoinDesk Smart Contract Platform Select Index (SCPX)

CoinDesk - Unknown
3
CoinDesk - Unknown
First Mover Asia: KuCoin Plans to Bolster DeFi Activity on Its Blockchain After $150M Raise; Cryptos Gain

The crypto exchange will add technical features to support developers and build on KuCoin's public blockchain; bitcoin outperforms ether.

The crypto exchange will add technical features to support developers and build on KuCoin's public blockchain; bitcoin outperforms ether.

CoinDesk - Unknown
4
CoinDesk - Unknown
CFTC Charges 2 Men With Running a $44M Crypto Ponzi Scheme

Sam Ikkurty and Ravishankar Avadhanam are accused of using YouTube videos to dupe would-be clients into investing in various crypto funds.

Sam Ikkurty and Ravishankar Avadhanam are accused of using YouTube videos to dupe would-be clients into investing in various crypto funds.

CoinDesk - Unknown