Mobile gift card provider Gyft has announced via an email to its customers that it no longer offers users the ability to purchase Walmart gift cards on its platform.
, which accepts bitcoin and provides 3% 'Gyft points' back to digital currency buyers, added the US retail giant to its network on 24th March to great fanfare, as Walmart was long one of the most requested retailers by Gyft users.
The company informed customers of the change in its offerings via a 14th April email.
Read the message:
Though new buyers won't be able to purchase Walmart gift cards, Gyft indicated that existing Walmart gift cards purchased on its platform can still be redeemed.
The company, long one of bitcoin's most supportive companies in the wider tech ecosystem, stressed that bitcoin users who were dissatisfied with the decision should get in touch with Walmart regarding the matter.
Said the email message:
Gyft will continue talks with Walmart
Speaking to CoinDesk, Lingham indicated that Gyft would seek to learn more about the decision and to continue to speak to Walmart about relisting its gift cards. Still, Lingham wasn't optimistic that the retailer's policy would change.
As pointed out in the email, however, Gyft still provides bitcoin users access to a number of mainstream merchants.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.