Las Vegas-based bitcoin ATM specialist RoboCoin has revealed new plans for this week's upcoming South By Southwest (SXSW) Interactive festival, set to begin on Friday 7th March and run through 11th March.
SXSW is one of the more notable events on the annual tech calendar, having helped launched major brands such as Twitter and Foursquare.
Robocoin, which debuted the first bitcoin ATM in Vancouver in October to massive fanfare, has a similarly stylish rollout planned for its SXSW debut. Robocoin will launch four ATMs around the city to raise bitcoin awareness at the event.
The result, according to Robocoin growth guru Sam Glaser, is that attendees will have unprecedented access to bitcoin.
Founded in late 2013, Robocoin is in the midst of a massive rollout of ATM units as demand for its products is escalating worldwide.
Perhaps most notable, however, is the Robocoin Rover, its fourth unit.
The Robocoin Rover will be housed in the back of a moving trailer for mobile access around Austin for the four-day event, providing an experience akin to a traveling food truck.
The Robocoin Rover will be operated by Coinvault, a Houston-based firm, but Glass suggested it could become an idea it encourages more operators to consider.
At least one of the units will be moved during the day to the SXSW Trade show, where Robocoin can gain access to the festival's substantial audience. Last year, nearly 30,000 people attended the SXSW Interactive portion of the festival, attendance records show.
The event also has a strategic relevance for Robocoin, which is eager to showcase its units to the event's influential audience members.
Attendance records also show that SXSW could be the right event for the company to attend for this reason. Approximately 3,000 media personnel were in attendance at the event in 2013.
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.