57% of Brits Are Aware of Bitcoin

More than half of Brits are aware of bitcoin, a new survey has revealed.

AccessTimeIconFeb 11, 2014 at 11:17 a.m. UTC
Updated Sep 11, 2021 at 10:20 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

More than half of Brits are aware of bitcoin, a new survey by communications agency Clarity has revealed.

According to the poll, 57% of the 2,000 online shoppers quizzed had heard about the digital currency. Men were more familiar with it than women, with 69% of men having heard of bitcoin versus 45% of women.

However, the survey also revealed only 5% of Britons have experimented with cryptocurrencies and most are not interested in using them, either. Just one in five said they would consider using them in the future. Some 7% of the men questioned had bought bitcoin, compared with only 2% of women.

Hurdles hampering mainstream adoption

So what’s hampering mainstream adoption? Uncertainty would be an easy way of explaining the sentiment. Only 18% said they would use digital currencies in the future. The problem for 63% of respondents is that they do not know enough about digital currencies, while 52% said they have no experience of using them.

Security was the top concern for 52% of respondents, while 43% said they did not trust the protocol and 29% questioned the legality of using digital currencies.

The survey found that 29% of people would not use digital currencies at all, while 29% said they do not know whether they will ever try a digital currency.

"There’s no doubt that bitcoin is an exciting innovation. Yet recent claims that it’s becoming mainstream are wide of the mark. These results show that there’s a long way to go before bitcoin or any of the other digital currencies achieve anything like a critical mass with consumers. Issues around security, price volatility and usability are among the challenges facing the developers," Jason Navon, co-founder of Clarity, told the Telegraph.

Earlier surveys point to similar concerns

A recent survey carried out by The Street found that 79% of American consumers would consider using digital currencies, citing various concerns. A Bloomberg survey found that just 42% of Americans know what bitcoin actually is.

Most surveys tend to prove cryptocurrency stereotypes. Geeks and tech professionals love them, youths are a lot more open to the idea of using digital currencies, men tend to experiment with them a lot more often than women, but most people are not willing to give them a go and most people aren’t well informed, either.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Read more about