Babberly uses its own virtual currency plus bitcoin to boost local search and shopping

Babberly has its own virtual currency called babberCRED. And bitcoin is being used as a complement to that.

AccessTimeIconNov 10, 2013 at 10:41 a.m. UTC
Updated Sep 10, 2021 at 11:47 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

A new startup based on local mobile searching is utilizing its own virtual currency along with bitcoin to create a new type of social platform.

The company, Babberly, has its own virtual currency, called babberCRED that is used on its platform. And BTC is being used as a complement to that, reducing friction and transaction fees.

"Users receive babberCRED for any action taken on our portal. We are tying in our babberCRED system with bitcoin to allow our users to use their babberCRED and then pay the balance of their payments (on deals, etc) with our bitcoin layer," says Bobby Marhamat, Babberly's CEO.

Unlike other business strategies where virtual currencies are solely for purchasing items, the babberCred virtual currency is also being used for a gamification on Babberly's platform. When you do something on Babberly, you obtain some babberCRED.

"Our users earn babberCRED for every action taken on the site, from asking questions, to responding to queries, or simply sharing a social tip," says Marhamat.

What makes Babberly different from other local search services is that its system aggregates what people are saying about local products and services, giving consumers better information.

"Tying in conversations from social networks plus the ability to tie in localized conversations and social tips gives our user base the best, most relevant search results out there," Marhamat told CoinDesk.


And bitcoin is being used by Babberly as an overflow when users don't have enough babberCRED in their accounts to pay for things.

"If a user has enough babberCRED in their babberly account, they will be able to directly pay the merchant from their babberCRED balance. If a user is purchasing a product/service that requires more currency, the tie-in to our bitcoin server automatically kicks in - allowing the end-user to pay the merchant in one seamless transaction," said Marhamat.

"This gives our merchants the opportunity to take payments seamlessly in real-time and save the exorbitant merchant fees that credit cards charge today."

Many merchants have recently seen the benefits to accepting bitcoin as an alternative electronic form of payment, from a New Orleans antique shop, an Australian photography studio to a Seattle window cleaner.

There was also the announcement yesterday that Shopify, an e-commerce platform for over 70,000 online merchants, has begun integrating bitcoin as a payment option.

Marhamat says that the Babberly staff first became interested in bitcoin when they saw the value proposition that the decentralized virtual currency could offer.

"Our team first got interested in bitcoin when we realized the huge opportunity it has to change the face of commerce. By enabling users to pay seamlessly, and merchants to save money on merchant processing - more transactions will occur - thereby accelerating local commerce," he said.

More transactions is good for any virtual currency, and helps achieve Babberly's goals, says Marhamat.

"We are working hard to lead the local search and commerce layer on mobile."


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.