7 Real World Asset Trends in 2024 That Will Unlock the Future of Finance

Stablecoins, tokenized treasuries, decentralized private credit, physical-backed NFTs, DeFi in climate and regenerative finance – these are just some of the trends set to remake capital markets in the coming year.

AccessTimeIconDec 22, 2023 at 8:53 p.m. UTC
Updated Mar 8, 2024 at 7:07 p.m. UTC
AccessTimeIconDec 22, 2023 at 8:53 p.m. UTCUpdated Mar 8, 2024 at 7:07 p.m. UTC
AccessTimeIconDec 22, 2023 at 8:53 p.m. UTCUpdated Mar 8, 2024 at 7:07 p.m. UTC

In the ever-shifting landscape of finance, the past two years have provided us with a unique set of challenges. Chief among them was U.S. inflation – peaking at a staggering 9.1% in June 2022 – which prompted the Fed to implement a series of aggressive (and still ongoing) rate hikes.

Concurrently, the crypto industry weathered its own storm, marked by the downfall of major projects like Terra/Luna, Celsius, Voyager, and FTX, along with a supporting cast of banks – Silvergate, Signature, and Silicon Valley Bank, among others.

This post is part of CoinDesk's "Crypto 2024" predictions package.

Amid this turbulence, blockchain builders have continued their inexorable march forward, with the realm of real-world assets (RWA) emerging as a beacon of innovation and resilience. At its core, real-world asset tokenization creates an investment vehicle on the blockchain that is linked to tangible assets such as real estate or automobiles, or anything else that could exist in physical form. Once ownership is recorded onchain, the asset can be traded, fractionalized, or held securely.

As we step into 2024, here are seven RWA trends poised to reshape the financial landscape:

1. Stablecoins: The Bedrock of Programmable Money

As Federal regulation looms, stablecoins – epitome of programmable money – are on the brink of transformative growth, fundamentally altering our perception of what currency looks like. In the US, two issuers dominate this space – Circle (which issues USDC as a multi-chain solution) and Paxos (which offers while labeled solutions such as Paypal’s PYUSD). Globally, stablecoins have ~$125B in market capitalization and form the foundational infrastructure layer that will power the value internet. Offering stability and flexibility, stablecoins are set to revolutionize global payments, remittances, e-commerce, trade finance, and more.

2. Tokenized Treasuries: Bridging Traditional and Decentralized Finance

The true convergence of traditional finance and decentralized finance is embodied in tokenized treasuries. As risk-free short-term treasury yields have gone up from near zero at the beginning of 2022 to about 5.4% in October of 2023, companies like Franklin Templeton, Ondo, Backed, Maple, Open Eden, and Superstate have pioneered the tokenization of short-term US Treasuries and bank deposits. According to data token and analytics platform RWA.xyz, this new asset class now boasts a market capitalization of $700 million. Tokenized treasuries are tearing down barriers, offering new avenues for investment and financial inclusivity.

3. Private Credit: Empowering SMEs Through DeFi

The private credit market, valued at $1trillion market in the US and $1.7 trillion globally, has long eluded small and medium enterprises. DeFi lending protocols such as Centrifuge, Goldfinch, Credit, Maple, Huma, and others are changing the game and opening up the floodgates of access to debt capital from the public markets, the banking system and traditional

private credit originators. Focused on specific industries or geographies, RWA.xyz currently estimates the market to have about $550M in active loans with a continuation of momentum in the coming months.

4. Backed NFTs: Revolutionizing Collectible Financing

With yearly global sales of over $65 billion ($30 billion in the U.S. alone), it’s easy to see there is a lot of money in art. But traditional markets for art and collectibles lack liquidity and are burdened by exorbitant fees (auction houses often add 15-20% fees onto small-ticket items). The global collectibles market (coins, stamps, books, comics, art, toys, and more) is estimated to be around $400 billion and similarly lacks liquidity. Marketplaces like eBay and some smaller bespoke marketplaces cater to this industry, while lending options are generally restricted to pawn shops that have high rates.

Luckily, decentralized protocols like 4K and arcade.xyz are shifting the paradigm. By bringing physical collectibles onto the blockchain, borrowing and lending against assets like Supreme T-Shirts and comic books have become reality. These initiatives democratize lending, making it accessible to collectors worldwide.

5. Consumer Brand NFTs: Elevating Customer Engagement

Leading consumer brands, including Nike, Adidas, Louis Vuitton, and Coca-Cola among others, are embracing NFTs. From Starbucks on Polygon to Amazon's rumored private blockchain endeavors, brands are leveraging blockchain to enhance digital footprints, customer engagement, and entertainment experiences. Whether on public blockchains (Starbucks on Polygon) or private blockchains (rumors swirl around Amazon), by incorporating gaming and metaverse elements, these brands are shaping the future of consumer interaction.

6. DeFi in Climate and Regenerative Finance

Amidst growing ESG concerns, blockchain technology is catalyzing positive change in the $2 billion and growing carbon market. Companies like Flowcarbon are harnessing blockchain's potential to enhance transparency in this important market, which must see a 15-fold growth by 2030 to achieve the Paris Agreement’s goals. Blockchain's accuracy and transparency at every stage of the carbon lifecycle are integral in fostering a sustainable future.

7. Tokenized Deposits and Wholesale Bank Settlements: Revolutionizing Cross-Border Transactions

Blockchain technology is reshaping the way banks handle tokenized deposits and wholesale settlements. While a Central Bank Digital Currency (CBDC) may not be a pressing issue to solve in the U.S., especially if private issuers can be regulated at Federal or state levels, several banks are experimenting on blockchain technologies on tokenized deposits and wholesale intra or inter-bank settlements. Pilots by industry giants like Citi and J.P. Morgan Chase demonstrate the potential for instantaneous cross-border transactions. This area will continue to expand in the coming months, enhancing efficiency in global finance.

These RWA trends herald a new era in finance, offering solutions to longstanding challenges. While their market capitalization may seem modest now, their transformative potential is immeasurable. Stablecoins, tokenized treasuries, decentralized private credit, physical backed NFTs, consumer brand NFTs, DeFi in climate & regenerative finance, and tokenized deposits/wholesale bank settlements are not merely trends; they are the building blocks of a more inclusive, efficient, and sustainable financial future. As we navigate 2024, these innovations will undoubtedly lead the way, unlocking unparalleled opportunities for businesses and individuals alike.

Edited by Benjamin Schiller.


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Sanjay Raghavan

Sanjay is the VP of Web3 Initiatives of Roofstock onChain, the Web3 subsidiary of Roofstock, where he leads the real estate investing. Sanjay is also an Advisor at Pudgy Penguins NFTs and Huma Finance. With over 20 years of finance and product experience, he has an extensive background consulting, developing and founding financial companies.


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