Bitcoin ETF Issuer VanEck Has Huge Crypto Growth Goals in Europe

Martijn Rozemuller, the CEO of VanEck Europe, sees crypto eventually matching its other product lines in terms of assets under management.

AccessTimeIconMar 5, 2024 at 9:07 a.m. UTC
Updated Mar 8, 2024 at 10:37 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now
  • VanEck Europe, the European division of the global asset manager, expects half of its assets under management to come from crypto in the future.
  • Martijn Rozemuller, the CEO of VanEck Europe, said crypto will become more important and that he sees more potential for growth in that area than in others.
  • VanEck Europe is the issuer of the VanEck Crypto and Blockchain Innovators UCITS ETF which holds Coinbase, Block, and MicroStrategy, among others.

VanEck, a 69-year-old asset manager with a history of bringing newfangled investments to customers, has high hopes for the role crypto will play in its European division.

Today, roughly 10% of the business' assets under management come from crypto products and 90% derive from conventional investing through ETFs, Martijn Rozemuller, the CEO of VanEck Europe, said in an interview.

“I think that balance will shift,” he said. “Crypto will become more important … and it will be closer to 50/50.”

It's a big growth goal from an emerging asset class, one that optimists see enticing a broader collection of investors, especially now that spot bitcoin ETFs have been approved in the U.S. That is familiar turf for VanEck, though, a U.S.-based company that was a pioneer in letting Americans buy international assets in the 1950s and then created a gold fund in the 1960s.

Rozemuller’s interest in crypto was something that he shared with VanEck CEO Jan Van Eck, and that potentially bolstered the acquisition and formation of the company’s Europe division. In 2018, VanEck acquired a Dutch ETF provider called Think ETF Asset Management, founded by Rozemuller.

“As soon as we got together with Jan, even probably before the acquisition, bitcoin was definitely a topic,” Rozemuller said. “Jan mentioned that he was already looking at ways to maybe do something in the U.S. We told him, 'Well, we're actually working on something in Europe, too.'”

VanEck introduced one of the 10 new U.S.-traded spot bitcoin ETFs that debuted in January, but it's been a participant in crypto its larger rival BlackRock. VanEck first filed to launch an ETF tied to the price of bitcoin in 2017.

VanEck Europe, the issuer of roughly 50 ETFs on stock exchanges across the continent, launched the VanEck Crypto and Blockchain Innovators UCITS ETF in 2021; it holds the stock of Coinbase Global, Block, Marathon Digital, Bitfarms and MicroStrategy, among other smaller allocations.

The fund is among the 15 top-performing ETFs in VanEck Europe’s portfolio by assets under management, even though it’s been a lot more volatile than most other products.

A big reason behind Rozemuller’s passion for crypto is one that isn’t often heard. He believes that people should be investing in a more “sensible way,” he said, not simply to chase performance and make a quick profit but rather to be in it for the long run. A lot of the investors of VanEck Europe’s crypto ETF are just that, he said. “I personally like that a lot.”

In the future, VanEck Europe, which describes itself as a firm that brings a “special twist,” wants to be the go-to issuer for all things “non-mainstream,” even though the company is already a leader in the field.

“There's some competitors that have really nice ETFs. There's competitors that really focus on exchange-traded notes when it comes to crypto. But there's not many that do both and do both really well and really make a positive difference,” Rozemuller said.

Edited by Nick Baker.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Helene Braun

Helene is a New York-based reporter covering Wall Street, the rise of the spot bitcoin ETFs and crypto exchanges. She is also the co-host of CoinDesk's Markets Daily show. Helene is a graduate of New York University's business and economic reporting program and has appeared on CBS News, YahooFinance and Nasdaq TradeTalks. She holds BTC and ETH.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.

Read more about