Crypto for Advisors: Digital Assets in 2024

With a spotlight on bitcoin and other digital assets, a looming U.S. spot bitcoin ETF approval and rising client interest, it may be time to start considering adoption for your practice. We understand that there is much to learn. We've got you covered if you haven't started learning about crypto.

AccessTimeIconJan 4, 2024 at 4:45 p.m. UTC
Updated Mar 9, 2024 at 5:43 a.m. UTC

Welcome to 2024!

If you follow the market news about bitcoin, you will have seen the price increase at the end of 2023 in anticipation of U.S. approval of spot bitcoin ETFs. Applicants had until Dec. 29 to update their applications with the SEC in anticipation of possible approvals in early January.

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  • Are you ready to answer client questions about this asset class? Are you familiar with direct ownership vs ETF ownership?

    The Crypto for Advisors newsletter is committed to providing industry news to support advisors in navigating this asset class. In this issue, CoinDesk’s Kim Greenberg collaborated with Adam Blumberg, co-creator of the Certified Digital Asset Advisor course, and DJ Windle from Windle Wealth to provides a guide to getting started, cutting through the noise and disinformation prevalent in the space, and simply helping you begin your learning journey. Happy reading.


    You’re reading Crypto for Advisors, CoinDesk’s weekly newsletter that unpacks digital assets for financial advisors. Subscribe here to get it every Thursday.

    Digital Assets 101 for Advisors

    With a spotlight on bitcoin and other digital assets, a looming U.S. spot bitcoin ETF approval and rising client interest, it may be time to start considering adoption for your practice. We understand that there is much to learn, especially when digital assets are only part of a broader portfolio of client assets. We've got you covered if you haven't started learning about crypto. Here are five digital asset fundamentals:

    1. What is Bitcoin?

    Bitcoin (BTC) is the world's first decentralized cryptocurrency, using blockchain technology to secure and verify transactions.

    Let's break that down:

    • "Decentralized" means something that is widely distributed and has no single, centralized location or controlling authority. The technology and infrastructure that govern its creation, supply and security do not rely on centralized entities, like banks or governments, to manage it.
    • "Cryptocurrency" refers to a group of digital assets where transactions are secured and verified using cryptography – a scientific practice of encoding and decoding data.
    • "Blockchain" is a decentralized, distributed, public digital ledger used to record transactions.

    The bitcoin protocol was created to have a total of 21 million coins; once the amount of coins in circulation reaches that number, the protocol will stop minting new coins. A feature of the Bitcoin software is that it uses a coin creation method known as "bitcoin halving.” This ensures the amount of bitcoin distributed to miners as rewards reduces over time (though transaction fees could still increase). A bitcoin halving (sometimes called "halvening") happens every 210,000 blocks, occurring roughly every four years, with the next event set in April 2024. At that point, the bitcoin creation will go from 6.25 new bitcoin every 10 minutes to 3.125. By gradually decreasing the supply of new bitcoin entering circulation, the theory is that the limited supply of the asset should help support its value.

    Now let’s explore bitcoin’s performance relative to other asset classes, shown in the table below. Important items to note:

    1. The SEC classifies bitcoin not as a security, but as a commodity. There are still very unclear rules set with regards to cryptocurrencies.
    2. Since bitcoin is decentralized, pricing can vary across crypto exchanges.
    3. Historically bitcoin has shown to be volatile and since it’s relatively new there isn’t a long track record (launched in January 2009).

    For more on bitcoin, the Bitcoin Infographic from Deloitte is a good resource to showcase additional bitcoin basics.

    2. Understanding the Regulatory Landscape

    The global regulatory approach towards bitcoin and digital assets exhibits significant variation, reflecting the diverse perspectives on this innovative technology.

    United Arab Emirates (UAE): The UAE showcases a forward-looking stance towards blockchain and cryptocurrencies. It has established a clear regulatory framework that fosters the growth of crypto-based businesses and exchanges, positioning the UAE as a potential central hub for digital asset activities.

    European Union (EU): The EU has taken a structured approach with its comprehensive regulations named the Markets in Crypto-Assets (MiCA). This framework aims to safeguard consumer protection and financial stability within the crypto market, indicating a cautious yet organized regulatory mindset.

    Hong Kong: Hong Kong has also moved towards providing more clarity in crypto regulations, fostering a safer and more transparent environment for digital asset transactions.

    United States (U.S.): The regulatory environment in the U.S. is characterized by its complexity and delayed progress. Without a unified federal-level regulation, the management and trade of digital assets remain uncertain. Political views on cryptocurrencies vary widely, with some seeing them as essential for economic freedom and others expressing concerns about their potential misuse due to anonymity.

    The U.S. is currently considering the approval of a spot bitcoin ETF and is developing guidelines for the issuance and use of stablecoins. The judiciary has suggested that comprehensive cryptocurrency regulations should originate from Congressional legislation rather than SEC enforcement actions, underscoring the need for clear and well-defined laws.

    This array of regulatory attitudes underscores the dynamic nature of the cryptocurrency world. As digital assets continue to gain prominence, the creation of cohesive and effective regulatory frameworks will be pivotal for their sustainable integration into the global financial system.

    3. There’s more than bitcoin.

    While bitcoin is really its own animal, the rest of the crypto ecosystem jumped on the idea of a decentralized network to create additional blockchains. Over time, the share of bitcoin in total market capitalization has declined, and other cryptocurrencies have established themselves as market players, though bitcoin's value currently represents more than that of all other digital tokens combined.

    As trends in crypto global market cap will tell us, other digital assets are emerging and some analysts say the world will need a broad based digital asset benchmark that includes - but isn’t limited to - bitcoin.

    The global cryptocurrency market cap today is $1.81 Trillion. As cryptocurrencies tend to lead headlines, broadly speaking, other types of digital assets include non-fungible tokens (NFTs), stablecoins, central bank digital currencies (CBDCs) digital bonds and tokens.

    4. Classification and Vernacular

    As the broad spectrum of digital assets grows, how does one categorize this sprawling and ever evolving landscape? Several institutions have attempted to classify digital assets, similar to the MSCI GICS framework.

    One such framework is the Digital Asset Classification Standard (DACS), created by CoinDesk Indices. DACS provides digital asset and crypto taxonomy with reliable, comprehensive and standardized industry definitions and classifications for digital assets. Other frameworks include: The Goldman Sachs, MSCI, and Coin Metrics Datonomy, the Digital Asset Taxonomy System (DATS) by Wilshire, A Taxonomy of Digital Assets by Milken Institute and others.


    Using a classification framework to shape and classify digital assets can facilitate portfolio attribution analysis and help pinpoint investment opportunities.

    Along with classification is understanding crypto vernacular, which can be daunting. While there is no “centralized” vocabulary, several firms have created glossaries to help understand the terminology. For crypto terms, the Grayscale Glossary, the CoinDesk Glossary, and the AmiLearn Glossary are fantastic resources.

    5. Implementation: 5 Steps to Consider

    In today's rapidly changing financial world, embracing digital assets is becoming more of a necessity than a choice for financial professionals. Here's a friendly guide to help you weave cryptocurrencies and other digital assets into the fabric of your financial practice.

    Educate Yourself and Network:

    • Continuous Learning: Keep up with the latest developments in blockchain and cryptocurrencies, understanding market trends and diverse digital assets.
    • Professional Development: Pursue specialized courses or certifications like CDAA or DACFP for comprehensive insights.
    • Community Engagement: Actively participate in online forums, social media groups, and local communities focused on cryptocurrencies.
    • Professional Alliances: Forge relationships with legal, tax, and technology experts related to digital assets.

    Client Education and Market Research:

    • Market Insights: Conduct regular research and analysis of the cryptocurrency market.
    • Educational Initiatives: Host workshops or sessions to educate clients about digital assets, covering market trends, risks, benefits, and strategies.

    Compliance and Legalities:

    • Regulatory Adherence: Stay informed about digital asset regulations and compliance standards, including AML and KYC procedures.
    • Legal Documentation: Amend your Form ADV to include digital asset services, update your client contracts to reflect digital assets and ensure your E&O insurance covers digital asset advisory and management.

    Advise on Investment Options:

    • Diverse Investment Vehicles: Assist clients in exploring crypto investment options like ETFs, trusts, and other vehicles, highlighting benefits and risks.
    • Self-Custody Guidance: Provide advice on secure storage and key management for direct cryptocurrency ownership.

    Custodian Partnerships:

    • Selecting a Custodian: Collaborate with custodians specializing in digital assets, focusing on security and compliance.
    • Client Asset Management: Understand the custodians' transaction processes, fees, and liquidity options for effective client asset management.

    By implementing these steps, financial professionals should be able to effectively integrate digital assets into their practice, offering comprehensive services that combine innovative solutions with thorough compliance and client education.

    In conclusion:

    Cryptocurrency ownership continues to grow with the U.S. lagging behind several countries. With widespread global interest, regulations are evolving, and adoption is growing. Institutions, asset owners and asset managers are launching differentiated products, classification systems, broad-based benchmarks and educational resources to further crypto adoption. There are many tools to aid with understanding and practice management. It’s just a matter of getting started.

    Ask an Expert

    We are looking forward to an exciting year in digital assets. As this newsletter is intended to help advisors grow their knowledge and business, we encourage you to reply to this email with comments, questions and topics you’d like to see addressed for 2024.

    We’re also excited to announce that those who are looking to complete the Certified Digital Asset Advisor (CDAA) course, with a one year learning subscription upon registration and appropriate qualification of a CRD (or foreign equivalent) may qualify for a free Pro Pass to Consensus valued at $1,149. Visit the registration page to sign up or learn more.

    Keep Reading

    Jamie Dimon testified before Congress and stated, “If i were the government I’d shut crypto down. Four days later Dimon’s firm, JPMorgan, is listed to play a key role in BlackRock's spot bitcoin application.

    Crypto ETF applicants were given until Dec. 29 to update filings.

    Edited by Bradley Keoun.


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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Sarah Morton

    Sarah Morton is Chief Strategy Officer and Co-founder of MeetAmi Innovations Inc.

    Kim (Greenberg) Klemballa

    Kim Greenberg is the head of marketing for CoinDesk Indices.

    Adam Blumberg

    Adam Blumberg, CFP ®, is also co-founder and chief educator for Interaxis, a company trying to bridge the education gap between digital assets and traditional finance. He is a contributing writer for CoinDesk’s Crypto for Advisors newsletter.

    DJ Windle

    DJ Windle is the Founder and portfolio manager at Windle Wealth, where he manages the Income Growth and Crypto portfolios. He is a contributing writer for CoinDesk's Crypto for Advisors newsletter.