Crypto Super Bowl Advertising Will Be Absent This Year
It's a notable change from last year's National Football League championship, where crypto ads were so prevalent the event was dubbed the "Crypto Bowl."
Feb 7, 2023 at 3:55 p.m. UTC
Helene is a U.S. markets reporter at CoinDesk, covering the US economy, the Fed, and bitcoin. She is a recent graduate of New York University's business and economic reporting program.
CORRECTION (Feb. 7, 2023 16:35 UTC): This report originally said the Fox network had banned crypto ads.
There will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday, according to broadcaster Fox Sports.
Two crypto companies had commercials "booked and done" and two others were "on the 1-yard line," Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said.
Last year's Super Bowl was so overrun with crypto ads – including from Coinbase, Crypto.com and FTX – that it became known as the "Crypto Bowl." Following a year of crypto price collapses and a wave of industry bankruptcies, plus with layoffs rather than expansion the norm, this year's event will see no such advertising.
The National Football League's Super Bowl championship game is watched by roughly 100 million viewers worldwide each year, which makes it one of the most attractive commercial opportunities for companies. In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar.
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
:format(webp)/www.coindesk.com/resizer/Bq34fFDLQLAxJq7jRzq--axWcvs=/arc-photo-coindesk/arc2-prod/public/BPHZ3N4FINGKHP4PJNCM265SOM.jpg)
Helene is a U.S. markets reporter at CoinDesk, covering the US economy, the Fed, and bitcoin. She is a recent graduate of New York University's business and economic reporting program.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.
Helene is a U.S. markets reporter at CoinDesk, covering the US economy, the Fed, and bitcoin. She is a recent graduate of New York University's business and economic reporting program.
:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/IQSFH4UPVRGUBIVLM3HZWQTQGI.jpg)
:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/EJRBZU6XZ5GAZCOGKM7EVVCFX4.jpg)
:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/M5OR6AAERJE2BLEBOLSD4GDFHA.jpg)
:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/JMCNRJNV6VBJLPNEY7BYUDIZJE.jpg)