Crypto Super Bowl Advertising Will Be Absent This Year

It's a notable change from last year's National Football League championship, where crypto ads were so prevalent the event was dubbed the "Crypto Bowl."

AccessTimeIconFeb 7, 2023 at 3:55 p.m. UTC
Updated May 9, 2023 at 4:07 a.m. UTC
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CORRECTION (Feb. 7, 2023 16:35 UTC): This report originally said the Fox network had banned crypto ads.

There will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday, according to broadcaster Fox Sports.

Two crypto companies had commercials "booked and done" and two others were "on the 1-yard line," Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said.

Last year's Super Bowl was so overrun with crypto ads – including from Coinbase, and FTX – that it became known as the "Crypto Bowl." Following a year of crypto price collapses and a wave of industry bankruptcies, plus with layoffs rather than expansion the norm, this year's event will see no such advertising.

The National Football League's Super Bowl championship game is watched by roughly 100 million viewers worldwide each year, which makes it one of the most attractive commercial opportunities for companies. In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar.


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Helene Braun

Helene is a New York-based news reporter at CoinDesk, currently covering the criminal trial of infamous crypto mogul Sam Bankman-Fried. Helene is a recent graduate of New York University's business and economic reporting program and has appeared on CBS News and Nasdaq TradeTalks. She holds BTC and ETH.

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