Crypto Super Bowl Advertising Will Be Absent This Year

It's a notable change from last year's National Football League championship, where crypto ads were so prevalent the event was dubbed the "Crypto Bowl."

AccessTimeIconFeb 7, 2023 at 3:55 p.m. UTC
Updated Mar 8, 2024 at 4:44 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

CORRECTION (Feb. 7, 2023 16:35 UTC): This report originally said the Fox network had banned crypto ads.

There will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday, according to broadcaster Fox Sports.

Two crypto companies had commercials "booked and done" and two others were "on the 1-yard line," Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said.

Last year's Super Bowl was so overrun with crypto ads – including from Coinbase, and FTX – that it became known as the "Crypto Bowl." Following a year of crypto price collapses and a wave of industry bankruptcies, plus with layoffs rather than expansion the norm, this year's event will see no such advertising.

The National Football League's Super Bowl championship game is watched by roughly 100 million viewers worldwide each year, which makes it one of the most attractive commercial opportunities for companies. In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Helene Braun

Helene is a New York-based reporter covering Wall Street, the rise of the spot bitcoin ETFs and crypto exchanges. She is also the co-host of CoinDesk's Markets Daily show. Helene is a graduate of New York University's business and economic reporting program and has appeared on CBS News, YahooFinance and Nasdaq TradeTalks. She holds BTC and ETH.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.