Metaverse Can Build Access for Big Companies, Says Virtual Brand Group CEO

The metaverse-building company is looking to leverage the digital ecosystem so big brands can expand their demographic footprint while increasing their revenue streams.

AccessTimeIconJan 10, 2023 at 8:05 p.m. UTC
Updated May 9, 2023 at 4:05 a.m. UTC

The metaverse provides big companies an opportunity to expand and leverage their position in the world of commerce, according to Justin Hochberg, CEO of metaverse building company Virtual Brand Group (VBG).

“In the metaverse you can reposition yourself to a totally new demographic, new revenue stream, new products and new style,” Hochberg said on CoinDesk TV’s “First Mover” from the Consumer Electronics Show (CES) in Las Vegas.

The Los Angeles-based company is a middleman for global companies looking to expand their endeavors in the metaverse. It has partnered with the likes of retailer Forever 21, "The Voice" program and even Mattel's Barbie.

Hochberg said the company focuses on building “a whole new set of ways” for brands to connect with consumers while generating revenue. Though he did not disclose the amount of revenue the company has generated for its partners, he said VBG “makes multiple millions of dollars in virtual goods.”

Those virtual goods are divided into categories, according to Hochberg, and include token-based marketplaces, sponsorships with brands and rewards programs, which he said the company is planning to implement next on the popular entertainment program “The Voice.”

“Our expertise ranges across all of those things,” Hochberg said. He added that what the metaverse provides in value is elbow room for companies that may not have exceedingly large budgets.

Hochberg noted that Roblox, an online gaming platform, is one way brands can use online marketplaces to increase a brand's visibility.

"Forever 21 ... had not done a thing in the metaverse 12 months ago," Hochberg said. Now, the company is ranked as "one of the top 10 metaverse brands," according to Analytics Insight.

VBG, too, has partnered with Mattel's Barbie, he added.

“All of this will open up eventually,” Hochberg said. “From our strategy, we go to brands, we make it easy for them by finding something they feel familiar with, and then we extend it.”

CORRECTION (Jan. 18 17:00 UTC): Corrects that Roblox sells only virtual goods, not physical ones.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Fran Velasquez

Fran is CoinDesk's TV writer and reporter.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.