Crypto Investing Startup Started by Goldman Alum Changes Strategy

Domain Money, launched just before the start of the crypto bear market, is moving from actively managed investments to a robo-adviser model.

AccessTimeIconOct 27, 2022 at 1:08 p.m. UTC
Updated Oct 27, 2022 at 3:01 p.m. UTC

Brandy covers crypto-related venture capital deals for CoinDesk.

Crypto investing startup Domain Money, which was founded by Goldman Sachs veteran Adam Dell, is revising its business strategy, according to a document posted to the startup’s website.

The startup, which has raised $33 million in funding, was started in January at the tail end of a historic bull market that soon gave way to crypto winter.

In a document dated Sept. 20, Domain Money outlined plans to shift the business model from actively-managed investments that offered access to Domain Portfolios to an automated, robo-advisory service featuring access to existing exchange-traded funds (ETF).

Domain Money halted the primary advisory services on Aug. 12, suspending the onboarding of new clients and the creation of new accounts. The new robo-advisory service was expected to launch within 30 and 60 days of the letter, though the startup said the launch could be staggered.

The Information was the first to publish on the Domain Money woes and the document’s existence.


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Brandy covers crypto-related venture capital deals for CoinDesk.

CoinDesk - Unknown

Brandy covers crypto-related venture capital deals for CoinDesk.