Italy's AC Milan Launches NFT Game With MonkeyLeague
The new partnership with an esports franchise signals the soccer champion’s latest step forward into the web3 world.
Sep 23, 2022 at 12:45 p.m. UTC:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/4BJXRUQOLJC4JLTLAOAMOSQXDU.jpg)
AC Milan – Serie A Scudetto trophy (Chris Ricco/Getty Images)
Italian soccer club AC Milan is diving deeper into crypto with a new collection of NFTs from Solana-based esports franchise MonkeyLeague.
The new non-fungible token (NFT) partnership will let fans mint Rossoneri-branded wearables and give them access to game tournaments, such as football players playtesting the game.
It is not the first time AC Milan issued an NFT. In January 2021, the Italian soccer champion launched an NFT campaign and its AC Milan Fan Token (ACM) on the fan engagement and rewards app Socios.com. One month later, cryptocurrency trading platform Binance also listed the fan token.
Earlier this year, the club started new partnerships to issue official NFT video highlight moments and entered an NFT-based fantasy football game, allowing users to collect, trade and play with digital cards from AC Milan.
AC Milan is the first football club to partner with MonkeyLeague. “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation,” Casper Stylsvig, chief revenue officer of AC Milan, said in a press release.
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Xinyi Luo is CoinDesk Layer 2's features and opinion intern. She does not currently hold any cryptocurrencies.
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