PGA Tour Links With Autograph for Multi-Year NFT Platform Partnership

The PGA says all of the revenue it makes from the deal will be distributed back to its players.

AccessTimeIconSep 19, 2022 at 6:59 p.m. UTC
Updated May 11, 2023 at 4:17 p.m. UTC

The PGA, golf’s premier professional tour, has partnered with U.S. football quarterback Tom Brady’s non-fungible token (NFT) marketplace Autograph to create its own dedicated NFT platform.

The multi-year tie-up will lead to NFT content created from the PGA’s archive of videos and player data, with all of the platform’s revenue going back into the players’ pockets, according to a report from Sportico. The new NFT platform is set to launch sometime in early 2023.

  • Philadelphia 76ers President on Crypto Ad Patch Deal With
    Philadelphia 76ers President on Crypto Ad Patch Deal With
  • European Football NFT Platform Sorare Raises $680M Series B
    European Football NFT Platform Sorare Raises $680M Series B
  • NFL Quarterback Matt Barkley’s Crypto Journey
    NFL Quarterback Matt Barkley’s Crypto Journey
  • Matt Barkley’s Advice for Professional Athletes Entering the Crypto Market
    Matt Barkley’s Advice for Professional Athletes Entering the Crypto Market
  • The golf tour joins other major sporting leagues to ink long-term NFT deals, though it’s the first to do so with Autograph. The National Football League (NFL) and National Basketball Association (NBA) both have long-term NFT marketplace deals with Flow blockchain creator Dapper Labs, while Major League Baseball (MLB) sports an NFT partnership with Candy Digital. The English Premier League in soccer is also expanding into the space.

    Autograph has slowly added big names to its platform throughout the past two years, with the most notable in the golf space being Tiger Woods, who is also a partner of the company. Other athletes to have collaborated with Autograph include gymnast Simone Biles, skateboarder Tony Hawk, National Football League quarterback Justin Herbert and tennis champion Naomi Osaka.

    The platform still operates in the “closed marketplace” genre of the NFT industry, seen as the more corporate counterpart to decentralized trading on marketplaces like OpenSea and Magic Eden. Closed marketplaces only allow for trading within their platform, not allowing users to transfer their collectibles to third-party wallets. Nevertheless, these types of partnerships have led to big payouts for their involved parties, with platforms like Autograph often netting hundreds of thousands of dollars with every new collection release.


    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.