Golden State Warriors’ Co-Owner to Start Fantasy Sports-Style NFT Game

The entrepreneur Nick Swinmurn’s foray into NFTs includes Gremlin-style collectibles that let owners predict outcomes in all the major sports leagues.

AccessTimeIconSep 6, 2022 at 10:01 a.m. UTC
Updated May 11, 2023 at 5:45 p.m. UTC

Golden State Warriors basketball team co-owner, and online retailer Zappos’ founder, Nick Swinmurn, is entering the non-fungible token (NFT) game with Play Hellebore, a fantasy sports-style platform that lets users predict the outcome of professional sports games for blockchain-based prizes.

Users start by purchasing a “Siber” NFT for 0.03 ETH (around $50), which grants them access to the site. From there they can form leagues and play head-to-head matchups to win “NFT prizes, merch and unique fan engagement experiences,” according to a press release.

“Play Hellebore isn’t meant to replace traditional fantasy sports,” Swinmurn told CoinDesk. “We expect crypto natives [to be] early adopters that know the value of digital ownership, but we are also passionate about helping to educate and onboard newcomers.”

The game is just the latest addition to the larger fantasy sports NFT family. The top-heavy genre is currently dominated by Sorare and Dapper Labs, who both tout partnerships with nearly all of the major sports leagues.

The mint for Play Hellebore opens Tuesday, and the first sports users can predict outcomes of baseball, football and soccer. The company plans to add hockey, golf, tennis and basketball integrations by the end of 2023, according to its website.


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Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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