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Finance

Ticketmaster Partners With Blockchain Firm Dapper Labs to Issue NFTs for Live Events

The ticket giant recently added a digital wallet feature and marketplace to its website. 

By Elizabeth Napolitano
AccessTimeIconAug 31, 2022 at 4:27 p.m. UTC
Updated May 11, 2023 at 4:18 p.m. UTC
Ticketmaster has partnered with Dapper Labs to create live-event NFTs. (Unsplash/Dylan Mullins)
Ticketmaster has partnered with Dapper Labs to create live-event NFTs. (Unsplash/Dylan Mullins)

A new partnership between Ticketmaster and Dapper Labs' Flow blockchain will enable event organizers to issue non-fungible tokens (NFT) before, during and after live events.

According to a press release, the NFTs will serve as a shareable form of digital memorabilia.

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    • Mickey Maher, Dapper Labs' senior vice president of partnerships, said live-event NFT collectibles will augment fans' day-of experiences.

    In the past several months, Ticketmaster has integrated a wallet feature and digital marketplace into its website, facilitating collectors' efforts to share, trade and view the NFTs they earn.

    Ticketmaster previously partnered with Flow to mint 70,000 virtual commemorative ticket NFTs for Super Bowl LVI. Since then, Ticketmaster has minted more than five million NFTs on the Flow blockchain for its clients, including the Apollo Theater, Gavin DeGraw, The Black Crowes and Sebastian Maniscalco.

    In addition, the NFL will also expand its NFT offerings this year, awarding NFTs to every sports fan in attendance at more than one hundred games throughout the 2022 season, including at least three home games for each of the league's 32 clubs.

    Flow is a Web3 platform known for developing popular NFT marketplaces such as NBA Top Shot, UFC Strike and NFL All Day.

    Read More: NFL Dabbles With NFT Ticket Collectibles on Polygon

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Elizabeth Napolitano
    Elizabeth Napolitano

    Elizabeth Napolitano was a news reporter at CoinDesk.

    Follow @LizKNapolitano on Twitter
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