Ticketmaster Partners With Blockchain Firm Dapper Labs to Issue NFTs for Live Events
The ticket giant recently added a digital wallet feature and marketplace to its website.Â
Aug 31, 2022 at 4:27 p.m. UTC:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/BAY3YM47AVAT7CITCOK2VLG6XE.jpg)
Ticketmaster has partnered with Dapper Labs to create live-event NFTs. (Unsplash/Dylan Mullins)
A new partnership between Ticketmaster and Dapper Labs' Flow blockchain will enable event organizers to issue non-fungible tokens (NFT) before, during and after live events.
According to a press release, the NFTs will serve as a shareable form of digital memorabilia.
Mickey Maher, Dapper Labs' senior vice president of partnerships, said live-event NFT collectibles will augment fans' day-of experiences.
In the past several months, Ticketmaster has integrated a wallet feature and digital marketplace into its website, facilitating collectors' efforts to share, trade and view the NFTs they earn.
Ticketmaster previously partnered with Flow to mint 70,000 virtual commemorative ticket NFTs for Super Bowl LVI. Since then, Ticketmaster has minted more than five million NFTs on the Flow blockchain for its clients, including the Apollo Theater, Gavin DeGraw, The Black Crowes and Sebastian Maniscalco.
In addition, the NFL will also expand its NFT offerings this year, awarding NFTs to every sports fan in attendance at more than one hundred games throughout the 2022 season, including at least three home games for each of the league's 32 clubs.
Flow is a Web3 platform known for developing popular NFT marketplaces such as NBA Top Shot, UFC Strike and NFL All Day.
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
:format(webp)/s3.amazonaws.com/arc-authors/coindesk/dcfcc5f4-a693-418d-a529-bb8e772f39d1.png)
Elizabeth Napolitano is a news reporter at CoinDesk.
Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.