Facebook Joins Meta’s Instagram in Supporting NFTs

Users can now link their crypto wallets and begin sharing their digital collectibles, parent company Meta Platforms said.

AccessTimeIconAug 29, 2022 at 4:46 p.m. UTC
Updated Aug 29, 2022 at 5:26 p.m. UTC

Cam Thompson is a news reporter at CoinDesk.

Social media powerhouse Meta Platforms (META) said Monday that it’s now allowing users to post their non-fungible tokens (NFTs) on Facebook.

What started as an Instagram-oriented NFT integration in May is now available on both Meta-owned platforms. According to Meta’s updated May 10 post, users can now connect their crypto wallets to either app and post their digital assets across both social media platforms.

The latest integration could expose vast new audiences to crypto collectibles because Facebook has billions of users worldwide. Whether and how parent company Meta monetizes those eyeballs remains to be seen.

Meta supports NFTs from the Ethereum blockchain, the layer 2 companion blockchain Polygon and Flow, a blockchain best known for NBA Top Shot. Flow’s native token FLOW rallied on the news of the Facebook integration.

"As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram. This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both," the updated blog post said.

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Cam Thompson is a news reporter at CoinDesk.

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Cam Thompson is a news reporter at CoinDesk.