Web3 lifestyle app Stepn is releasing a non-fungible token (NFT) sneaker collection in partnership with Spanish soccer club Atlético de Madrid and crypto exchange WhaleFin, the companies said Thursday.
The new digital soccer cleats provide increased utility for both Stepn users and soccer fans. The sneakers are compatible within the app’s run-to-earn game, and ownership will also provide exclusive access to physical Atlético de Madrid merchandise, in-person matches and WhaleFin airdrops.
Stepn has been growing its Solana-based fitness application over the past year, reporting $122.5 million in second-quarter earnings. The NFT sneakers required for game play trade at a floor price of 1.58 SOL, worth about $65.
“Through such prestigious collaborations, we are creating win-win partnerships for partner brands and also the users through real-world rewards and perks,” Chief Marketing Officer Shiti Ragosti told CoinDesk. “Stepn also realizes its mission of taking the world of Web3 to wider sporting communities through these collaborations and partnerships onboarding more users.”
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.