Table Tennis Goes Crypto With Plans for NFT, Web3 Crossovers

The event arm of the sport’s governing body is partnering with a non-fungible token startup to build the game.

AccessTimeIconAug 10, 2022 at 8:03 p.m. UTC
Updated May 11, 2023 at 5:34 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Ping pong is the latest sport getting the crypto treatment.

World Table Tennis (WTT), the events arm of the sport's governing body, said Wednesday it is pursuing Web3 initiatives in partnership with non-fungible token startup NFT Tech – in an effort to expand the game.

  • Philadelphia 76ers President on Crypto Ad Patch Deal With
    Philadelphia 76ers President on Crypto Ad Patch Deal With
  • European Football NFT Platform Sorare Raises $680M Series B
    European Football NFT Platform Sorare Raises $680M Series B
  • NFL Quarterback Matt Barkley’s Crypto Journey
    NFL Quarterback Matt Barkley’s Crypto Journey
  • Matt Barkley’s Advice for Professional Athletes Entering the Crypto Market
    Matt Barkley’s Advice for Professional Athletes Entering the Crypto Market
  • The multiyear tie-up will see WTT issue “digital collectibles, metaverse experiences, play-to-earn and move-to-earn gaming,” according to a release shared with CoinDesk. WTT told CoinDesk it runs more than 50 events a year.

    Table tennis is hardly alone in the metaverse sports movement: All four major sports leagues in the U.S. are experimenting with the tech as a way to engage new audiences.

    While it’s uncertain exactly what role crypto will have in the future of these sports, it’s becoming clear that most sporting organizations are keeping a close eye on Web3 as a growth and marketing tool, especially for its younger, tech-savvy demographics.

    “In many cases, we will be appealing to first-time wallet holders,” NFT Tech CEO Adam De Cata said in an email. “Using NFT technology, we will actively explore the 'IRL' utility and access possibilities such as tickets to tournaments, training facilities and online broadcasts to VIP events.”

    De Cata is no stranger to tennis-themed NFT crossovers. He previously ran partnerships for the popular metaverse game Decentraland, which in January hosted the Australian Open’s NFT debut – a fan favorite. NFT Tech worked on that project as well

    Table tennis is said to be the third-fastest-growing sport in middle-age demographics and eighth-most popular in the world, with its Olympic viewership at all-time highs.

    The sport is also becoming increasingly financialized, with tennis table-related sports betting an unlikely hit across U.S. betting markets.


    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.