Apple Seeking Web3-Savvy Content Marketing Directors

The tech giant is looking for “demonstrated interest in Web 3.0” through a pair of job postings.

AccessTimeIconJul 28, 2022 at 9:03 p.m. UTC
Updated May 11, 2023 at 4:24 p.m. UTC
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Silicon Valley powerhouse Apple (AAPL) is looking to add a creative director and an art director with Web3 chops, according to two recent job postings on its career website.

One of the listings is for an associate creative director candidate with “demonstrated interest in interactive platforms and Web 3.0.” The other, for a job as an art director, called for “passion for experimentation and innovation, demonstrated interest in Web 3.0,” although Apple has since removed the listing from its website. A reposted version, however, is still floating around the internet.

The postings are both for roles within the company’s retail engagement and marketing team.

This isn’t the first time Apple has sought out crypto-savvy specialists. Last spring, the company was looking to hire a crypto expert to lead partnership efforts for its payments team.

Apple has long maintained an enigmatic relationship with cryptocurrency, never making public statements about its plan to enter the space. The listings are the only two posts on Apple’s career board with a Web3 mention.

Apple did not respond to CoinDesk’s request for comment.


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Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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