GameStop’s NFT Marketplace Opening Week Sales Eclipse Coinbase Volume

The video-game retailer's marketplace opened to $7.2 million in weekly sales volume, with the MetaBoy collection being the top seller so far.

AccessTimeIconJul 19, 2022 at 7:40 p.m. UTC
Updated May 11, 2023 at 5:44 p.m. UTC

Video-game retailer GameStop’s non-fungible token (NFT) marketplace is proving to be an early hit among JPEG collectors, doing over 5,000 ETH (around $7.2 million) in trading volume since its launch on July 11, more than doubling competitor Coinbase’s all-time NFT volume, according to data compiled by CoinDesk.

Of that early success, sales volume of 1,200 ETH (around $1.7 million) has been from the project MetaBoy, the marketplace’s top collection since the launch. On its opening day, the marketplace had trading volume of 1,831 ETH (around $2.7 million), with daily sales steadily declining since then.

The competing product from crypto exchange Coinbase has done just 1,913 ETH (around $2.8 million) in sales since its public launch on May 4, according to data from Dune Analytics.

The Coinbase NFT woes began early on its life cycle, with volume data from even its private beta proving underwhelming. The Coinbase marketplace failures have also been the subject of scrutiny after the company laid off over 1,100 employees in June.

The popularity of GameStop’s NFT shop can likely be attributed more to the brand’s loyal following than the marketplace’s technology. Sentiment around the marketplace on NFT Twitter has largely been positive, while Coinbase and its larger company image has trended in the opposite direction.

Furthermore, GameStop’s success comes despite its 2.25% marketplace fee, while Coinbase continues to offer zero-fee trading to attract new users.

The marketplace isn’t the only Web3 product that GameStop has rolled out in recent months. In May, GameStop launched its own crypto and NFT dedicated wallet, which briefly pumped its stock price. The company is also sitting on a $100 million gaming fund it announced in partnership with Immutable X, which it tapped for the marketplace’s back end, in February.

Both marketplaces remain a good distance away from the industry leading platform OpenSea, which saw $120 million in ETH sales in the past week, according to data from DappRadar.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.