Words With Friends Co-Founder Raises $46M for Web 3 Game Studio

Paradigm led the round for The Wildcard Alliance, the new Web 3 subsidiary of Playful Studios.

AccessTimeIconJun 14, 2022 at 1:11 p.m. UTC
Updated May 11, 2023 at 4:17 p.m. UTC

Playful Studios, an independent game studio from Words with Friends co-founder Paul Bettner, has launched a new Web 3 subsidiary called The Wildcard Alliance and raised $46 million in Series A funding led by crypto native investment giant Paradigm.

  • Other participants in the funding round included Griffin Gaming Partners, Polygon and venture capitalist Sabrina Hahn.
  • Wildcard – the upcoming first game from the subsidiary – is a hybrid multiplayer online battle arena, real-time strategy and collectible card game on the Polygon blockchain.
  • The game is framed as “the ultimate spectator sport” where competitors can interact and transact directly with their in-game fans and supporters.
  • Texas-based The Wildcard Alliance is helmed by Bettner and his wife, Katy Drake Bettner. The team is rounded out by game industry veterans from titles such as Age of Empires and Halo Wars.
  • Founded in 2012, Playful Studios is best known for the 3D platform game series Lucky’s Tale and sandbox adventure game Creativerse.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Brandy Betz

Brandy covered crypto-related venture capital deals for CoinDesk.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.