Digital Payments Firm Flexa to Buy Drop Party to Engage With Customers

Drop Party uses merchandise drops to connect brands and consumers

AccessTimeIconJun 10, 2022 at 1:48 a.m. UTC
Updated May 11, 2023 at 5:40 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Digital payments firm Flexa plans to buy marketing technology company Drop Party to engage with customers through various online campaigns. Terms of the deal weren’t disclosed.

  • Drop Party is an online agency that uses merch drops to connect brands and consumers.
  • Under Flexa, Drop Party will continue working to connect fans and Flexa merchants, evolve loyalty platforms and integrate new technologies, including non-fungible tokens (NFT) and instant digital payments, according to a statement Thursday.
  • Flexa said in April it was expanding its options for merchants to accept over 99 different cryptocurrencies from any app or digital wallet.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.

Author placeholder image

Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.