Digital payments firm Flexa plans to buy marketing technology company Drop Party to engage with customers through various online campaigns. Terms of the deal weren’t disclosed.
- Drop Party is an online agency that uses merch drops to connect brands and consumers.
- Under Flexa, Drop Party will continue working to connect fans and Flexa merchants, evolve loyalty platforms and integrate new technologies, including non-fungible tokens (NFT) and instant digital payments, according to a statement Thursday.
- Flexa said in April it was expanding its options for merchants to accept over 99 different cryptocurrencies from any app or digital wallet.
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