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Finance

Gary Vaynerchuk Files Trademark for ‘Vayner3’ NFT Consulting Arm

The firm could add to Vaynerchuk’s already influential presence in the NFT space.

By Eli Tan
AccessTimeIconMay 31, 2022 at 8:29 p.m. UTC
Updated May 11, 2023 at 5:44 p.m. UTC
Gary Vaynerchuk (Joe Scarnici/Getty Images for VaynerSports)
Gary Vaynerchuk (Joe Scarnici/Getty Images for VaynerSports)

Entrepreneur and non-fungible token (NFT) influencer Gary Vaynerchuk is launching his own NFT consulting arm, according to a May 25 trademark filing.

The firm will offer “technical consulting in the field of non-fungible tokens, cryptocurrencies and other metaverse and Web 3 activities and assets,” according to the filing.

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    • Filed under “Vayner3,” the company would be just the latest project on Vaynerchuk’s growing list of NFT ventures, along with his VeeFriends NFT collection, VeeCon conference (which took place in Minneapolis two weeks ago) and “FlyFish Club” NFT-gated restaurant.

    The company will also offer “advertising, marketing and promotion services” related to NFTs, all considered current specialties of Vaynerchuk’s brand as an influencer in the space.

    NFT consulting firms are often criticized for worsening the money-hungry facets of the space, though Vaynerchuk’s reputation has a knack for superseding stigma as one of the few influencers to avoid controversy since pivoting to NFTs.

    Vaynerchuk representatives did not respond to CoinDesk’s request for comment.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan
    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

    Follow @elitanjourno on Twitter
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    NFTsWeb 3.0Trademark