Entrepreneur and non-fungible token (NFT) influencer Gary Vaynerchuk is launching his own NFT consulting arm, according to a May 25 trademark filing.
The firm will offer “technical consulting in the field of non-fungible tokens, cryptocurrencies and other metaverse and Web 3 activities and assets,” according to the filing.
Filed under “Vayner3,” the company would be just the latest project on Vaynerchuk’s growing list of NFT ventures, along with his VeeFriends NFT collection, VeeCon conference (which took place in Minneapolis two weeks ago) and “FlyFish Club” NFT-gated restaurant.
The company will also offer “advertising, marketing and promotion services” related to NFTs, all considered current specialties of Vaynerchuk’s brand as an influencer in the space.
NFT consulting firms are often criticized for worsening the money-hungry facets of the space, though Vaynerchuk’s reputation has a knack for superseding stigma as one of the few influencers to avoid controversy since pivoting to NFTs.
Vaynerchuk representatives did not respond to CoinDesk’s request for comment.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.