Golf Brand Callaway Joins LinksDAO as Equity Investor, ‘Strategic Partner’

The DAO that wants to buy a golf course is adding a big name to its cap table.

AccessTimeIconMay 25, 2022 at 6:29 p.m. UTC
Updated May 11, 2023 at 6:48 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Non-fungible token (NFT) country club LinksDAO has brought Callaway Golf Company (ELY) in on its quest to own and operate an actual golf course.

Callaway, one of the largest golf equipment manufacturers and owner of driving-range game Topgolf, invested in LinksDAO’s ongoing equity round, two people familiar with the investment told CoinDesk.

A representative for LinksDAO declined to comment on the funding. Callaway declined to comment on the fundraise but said: “This marketing partnership is the beginning of our relationship.”

The cash and Callaway clout adds fuel to LinksDAO LLC’s “let’s buy a golf course” war chest. Formed by Mike Dudas and run by Jim Daily, the group is one flavor of crypto’s decentralized autonomous organization movement. It first came to prominence after crowdfunding $10 million by selling digital membership tokens to golfers in January.

The tie-up extends to branding, too: Callaway becomes the “official” equipment provider for LinksDAO and will offer discounts and deals on branded swag to the group’s NFT-holding members.

“This strategic collaboration is a natural fit that will benefit each brand,” said Callaway CEO Chip Brewer, who was personally involved in the deal.

“We are thrilled to be working with Chip Brewer and his team across all of their brands to bring fantastic benefits to our community and continue to usher the game of golf into a new era,” LinksDAO’s CEO Daily said in a statement.

Disclosure: The author owns two LinksDAO NFTs.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Danny Nelson

Danny is CoinDesk's Managing Editor for Data & Tokens. He owns BTC, ETH and SOL.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.