Moonbirds NFTs Fly on Debut, Clocking $200M in Sales
The project is the first tied to Kevin Rose’s PROOF Collective, a private community of NFT collectors whose membership pass costs at least 99 ETH.
The collection of 10,000 PFPs (profile pics) has racked up 69,000 ETH (roughly $207 million) in total sales, boasting a floor price of 21.3 ETH (roughly $64,000) at the time of writing.
The debut put Moonbirds on top of OpenSea’s volume leaderboard not just for the week, but for the last 30 days, ahead of Azuki (50,000 ETH) and Bored Ape Yacht Club (35,000 ETH).
The historic hype for owl pictures came with some precedence – the project is the first from PROOF Collective, a private NFT community led by entrepreneurs Kevin Rose and Ryan Carson.
The group has marketed Moonbirds as “the official PROOF PFP,” with holders of the PROOF Collective membership pass (the cheapest currently listed at 99 ETH) being granted early minting privileges.
The project’s mint came with some controversy, from complaints of a hefty 2.5 ETH (roughly $7,500) mint price to raffle manipulation and concerns of rarity sniping (project leaders buying up rare editions using insider knowledge) by its developers.
More generally, the project’s meteoric rise comes in contrast with an otherwise downtrodden NFT market, in which many top projects have seen a lull or sharp drop in sales over the past few weeks.
Moonbirds' road map
Moonbirds' holders are given access to “Moonbird-related drops, Parliament meetups and IRL events” as well as the private PROOF Discord channel, according to the project’s website.
PROOF also has its own metaverse in the works, which it’s calling “Project Highrise,” encouraging holders to “nest” (hold) their Moonbirds for added utility down the line.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.