Twitch Co-Founder’s Gaming NFT Marketplace Raises $35M

Fractal is ramping up development with the help of big-name backers.

AccessTimeIconApr 1, 2022 at 4:00 p.m. UTC
Updated May 11, 2023 at 5:56 p.m. UTC

Against stiff headwinds of distrust, one project is building a town square for gaming NFTs – with a bevy of big-name backers.

Fractal, the platform for game-related non-fungible tokens (NFT), has raised $35 million in a seed round led by Paradigm and Multicoin Capital. Other investors include Andreessen Horowitz (a16z), Solana Labs, Animoca Brands, Coinbase Ventures and Terraform Labs CEO Do Kwon, among others.

The platform, launched in December by Twitch co-founder Justin Kan, functions as a marketplace for players to buy Solana-based NFTs directly from game companies as well as a secondary marketplace for peer-to-peer trading.

Kan told CoinDesk that since the platform’s launch, every game to partner with Fractal’s new “Launchpad” has sold out its NFT drop, with one collection reaching 33,000 unique buyers. Tiny Colony clocked in with the platform’s largest raise, selling $2 million of its NFTs at launch.

“There’s always been lots of hype around NFTs, but what investors are now seeing is that it’s actually durable,” Kan told CoinDesk in an interview. “Even if it’s a bear market, even if the prices might go down, the idea that people want to collect digital assets on the internet, that's going to stay. Digital items in gaming, it’s like a new category of e-commerce basically.”

While some of the hype around play-to-earn gaming has cooled in recent months on the side of institutional investment, money has continued to flow into the growing space in generous amounts.

Notable investments in March alone included a $25 million raise for Terra-based gaming platform C2X, a $4.8 million raise for blockchain gaming startup Battlebound and a $6 million raise for the Polygon-based Crypto Raiders NFT game.

Even more novel play-to-earn titles like the Solana-based “move-to-earn” app STEPN are beginning to find their feet in the market.


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Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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