Mark Zuckerberg Says NFTs Are Coming Soon to Instagram

The Meta CEO’s comments at South by Southwest confirmed earlier reports that Instagram was preparing to make such a move.

AccessTimeIconMar 15, 2022 at 8:43 p.m. UTC
Updated May 11, 2023 at 7:15 p.m. UTC
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“We’re working on bringing NFTs to Instagram in the near term," Meta (FB) CEO Mark Zuckerberg said at a panel at Austin’s South by Southwest Festival on Tuesday, according to a tweet from Engadget Senior Editor Karissa Bell. Zuckerberg added, however, that “I’m not ready to kind of announce exactly what that’s going to be today.”

  • Casey Newton, writer of The Verge’s Platformer newsletter, tweeted that Zuckerberg also said that “hopefully” in the coming months, Instagram members will be able to mint their own non-fungible tokens (NFT) within the app.
  • In January, the Financial Times reported that Meta was working on plans for both Facebook and Instagram members to be able to display NFTs on their profiles, citing sources familiar with the matter.
  • Meta did not immediately respond to a request for more information on Tuesday.
  • In October Facebook changed its name to Meta to reflect its focus on the metaverse and virtual reality.
  • The company said in a presentation at the time that its metaverse would support NFTs.
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