This Mila Kunis-Backed TV Show Lets NFT Holders Choose the Plot

The animated series is Kunis’ latest project at the intersection of Hollywood and blockchain.

AccessTimeIconMar 14, 2022 at 12:00 p.m. UTC
Updated May 11, 2023 at 5:58 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

The small but blossoming non-fungible television space got a bit bigger on Monday with the announcement of “The Gimmicks,” an animated wrestling show backed by actress Mila Kunis’ Sixth Wall production company.

The adult series, self-described as “South Park meets WWE,” follows a group of washed-up wrestlers longing for former glory, with characters voiced by World Wrestling Entertainment (WWE) stars Luke “Doc” Gallows, Karl “Machine Gun” Anderson and Rocky Romero, according to a press release.

The non-fungible token (NFT) component comes in the form of a “choose your own adventure” mode for owners of the show’s NFTs, allowing holders to vote on the direction of the show’s plot at the end of each episode.

The NFTs go on sale March 18 on the show’s website and will be free to mint on the Solana blockchain.

“I see the tech and community that comes with NFTs and Web 3 allowing for the audience to directly communicate with and inform creators of what they like and what they don't,” Kunis told CoinDesk in a statement. “There is space for traditional film and television development as well as this more Wild West fun chaos that comes along with developing in Web 3.”

Kunis’ crypto-vision debut came last summer, when the crowdfunded her animated series “Stoner Cats” through an NFT collection, token-gating the episodes. That project lived on Ethereum.

I want my NFTV

The pipe dream of token-backed content creation is a landscape where producers and filmmakers can fundraise for projects while retaining creative control and distribution rights, and in recent months, that dream’s rubber has met the road on multiple occasions.

NFT artist Pplpleasr launched her streaming platform Shibuya earlier in March, with NFTs to watch the pilot episode of its first series “White Rabbit'' doing 431 ETH (around $1.1 million) in sales volume.

Ritestream, a decentralized platform for content creators to fundraise long form video content, is preparing to launch out of its beta next week, giving anyone who invests in films via token ownership of eventual distribution rights.

Kunis’ new show is being created in partnership with Web 3 animation studio Toonstar, and is written by Dave Ihlenfeld and David Wright, who previously worked on the popular animated hits "Family Guy" and "The Simpsons."

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.

Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.


Read more about