Two European Soccer Clubs Cancel Sponsorship Deals With Bitci: Report

Sporting Lisbon pointed to the Turkish crypto firm's failure to make its payments.

AccessTimeIconFeb 25, 2022 at 10:03 a.m. UTC
Updated May 11, 2023 at 4:12 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Portuguese soccer club Sporting Lisbon and Italian team Spezia canceled their sponsorship deals with Turkish crypto firm Bitci, Bloomberg reported Thursday.

  • Sporting Lisbon made the decision because Bitci failed to make its payments, Bloomberg said, citing a person familiar with the matter.
  • A reason for Spezia's decision wasn't given.
  • The news comes just 10 days after motor racing team McLaren terminated its relationship with Bitci, without giving a reason.
  • Bitci operates a crypto exchange and mining facility while also offering fan tokens in partnership with a number of major sports brands. Last year, the firm launched fan tokens for the national soccer teams of both Brazil and Spain as well as numerous club sides, including the English Premier League's Wolverhampton Wanderers and Scottish Premiership team Rangers.
  • The firm last month revealed plans to expand beyond its native Turkey with new exchanges in Brazil and Spain.
  • Bitci, Sporting Lisbon and Spezia didn't immediately respond to requests for comment.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Jamie Crawley

Jamie Crawley is a CoinDesk news reporter based in London.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.

Read more about