Warner Music Group (WMG) has partnered with blockchain gaming company Splinterlands to develop play-to-earn (P2E) games for its roster of artists, the company announced Wednesday.
WMG said it’s initially focused on building mobile-friendly, arcade-style games, with the goal of gaining “wider adoption and community building,” according to the press release.
“I don’t think we can underestimate how massive the opportunity around P2E gaming is,” Oana Ruxandra, chief digital officer of WMG, said in a statement. “As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created.”
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