YouTuber Logan Paul Files Trademarks for NFT Marketplace, DAO Ventures

The social media star and undefeated professional boxer is no stranger to the NFT sector.

AccessTimeIconFeb 10, 2022 at 10:11 p.m. UTC
Updated May 11, 2023 at 5:56 p.m. UTC

YouTube star, internet personality and undefeated professional boxer Logan Paul is launching his brand into Web 3, according to several trademark filings made on Feb. 4.

The first filing, titled “Originals by Logan Paul,” was submitted under the NFT categorization and covers “downloadable photographs, artwork, art reproductions, digital art files and image files, and videos authenticated by non-fungible tokens.”

The second filing came in under the name “Originals DAO,” and includes “provision of an online marketplace for buyers and sellers of downloadable digital collectibles,” as well as “creating an online community for users to participate in discussions, connect with companies and individuals, and form virtual communities and DAOs (decentralized autonomous organizations).”

Paul is no stranger to the NFT market – the former Vine star says he spent over $2.6 million on digital collectibles in 2021, and has publicly promoted several projects in recent months.

As the circus of celebrities involving themselves in Web 3 continues to grow, trademark filings have become a common starting point. High school basketball star Bronny James Jr. recently filed three trademarks for upcoming NFT ventures, as did the late Kobe Bryant’s estate.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.

Read more about