Baby Doge Partners With Bundesliga Club TSG Hoffenheim for Promotional NFTs

The partnership involves the placement of promotional material at TSG Hoffenheim’s home venue.

AccessTimeIconFeb 4, 2022 at 8:13 a.m. UTC
Updated May 11, 2023 at 7:16 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Meme coin project Baby Doge and Bundesliga football club TSG Hoffenheim have inked a promotional partnership.

  • FC Barcelona to Create Its Own Cryptocurrency and Metaverse
    04:30
    FC Barcelona to Create Its Own Cryptocurrency and Metaverse
  • Philadelphia 76ers President on Crypto Ad Patch Deal With Crypto.com
    09:28
    Philadelphia 76ers President on Crypto Ad Patch Deal With Crypto.com
  • European Football NFT Platform Sorare Raises $680M Series B
    04:32
    European Football NFT Platform Sorare Raises $680M Series B
  • AS Roma Football Club Signs $42M Deal With Blockchain Fintech Zytara Labs
    05:17
    AS Roma Football Club Signs $42M Deal With Blockchain Fintech Zytara Labs
    • The partnership, announced Thursday, will focus on non-fungible tokens (NFT) for TSG Hoffenheim fans, the soccer club said in a statement. It also includes key promotional materials such as LED advertising around the pitch at all home games, as well as other wide-reaching advertising tools and co-branded content.
    • "TSG Hoffenheim is happy to be working together with such an innovative and leading brand like Baby Doge,” confirmed Denni Strich, TSG's CEO, in a press statement. “We'll bring an NFT collection from the club and other exciting projects to life.”
    • Baby Doge’s team said further partnerships are likely to increase the project’s brand value. “We endeavor to expand our global reach as a community-centered project, as well as to form strategic partnerships with world-class organizations,” said Baby Doge project manager Mike Watson. “(This) will enable Baby Doge to showcase our benefits and establish ourselves as a player in the sports world.”
    • TSG Hoffenheim is one of the oldest German football clubs and was founded 122 years ago in 1899. Baby Doge’s BABYDOGE tokens were issued in 2021 as Dogecoin’s DOGE tokens gained popularity among crypto investors. BABYDOGE has a supply of 420 quadrillions, and a portion of the project’s revenue from fees is donated towards animal charity.
    • Prices of BABYDOGE were up a nominal 1% in the past 24 hours, as per data from analytics tool CoinMarketCap.
    • Meme coin projects have previously signed promotional deals to position themselves as serious crypto projects. Floki inu, another token issued during the DOGE boom, signed on 10-time Russian Premier League champions Spartak Moscow in a promotional deal in December. This was after floki inu made a deal with Italian football team SSC Napoli in November to include floki inu's logo on the back of the team’s jerseys.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Shaurya Malwa

    Shaurya is the Deputy Managing Editor for the Data & Tokens team, focusing on decentralized finance, markets, on-chain data, and governance across all major and minor blockchains.


    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.