Socialite and hotel heiress Paris Hilton has launched a series of autobiographical non-fungible tokens (NFTs) dubbed “Paris: Past Lives, New Beginnings” on the Origin Story marketplace.
The NFT collection is being done in collaboration with the cult toy brand Superplastic, which is also working with the designer luxury brand Gucci on a separate NFT drop.
Hilton’s digital collectibles are being released on Origin Protocol, where Hilton is both an investor and advisor. The NFTs feature Paris Hilton and Superplastic’s synthetic superstar, Dayzee.
“This collaborative project has been in the works for close to a year and represents more than two decades of my journey in the public eye,” Hilton told CoinDesk in an emailed statement. “With this collection I also want to send a message that ‘The Truth Will Set You Free’ and help empower women.”
Hilton first discussed the NFT drop during an appearance on “The Tonight Show Starring Jimmy Fallon” in January. Last November, Hilton married venture capitalist Carter Reum, and the NFT drop represents her “symbolic closing of one chapter of her life and moving onto the next.”
In an interview with CoinDesk last April, Hilton said she has been into crypto “forever,” adding that “NFTs have literally taken over my entire mind and soul. I’m obsessed. It’s all I think about. I've never been so excited about something in my life because I really see this as the future.”
Many celebrities and luxury fashion brands have been launching NFTs recently. For some stars, the launches are strictly an investment, while others may believe they’re participating in a movement, but it’s a trend that continues to gain momentum in 2022.
“I am excited that we are building something absolutely unique and unprecedented, and bringing it to the people around the world,” Hilton told CoinDesk.
UPDATE (Feb. 3, 19:31 UTC): Adds exclusive comments from Paris Hilton.
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