Crypto exchange Binance has launched a new ad push ahead of the Super Bowl featuring NBA star Jimmy Butler. The message: Trust yourself and your own research, not celebrities, when it comes to investing in cryptocurrency.
- In a teaser on social media, Butler says celebrities advertising crypto “don’t know you or your finances” and urges consumers to “trust yourself” and do their own research.
- Binance said it has chosen celebrities for its own campaign that are known for their honesty and independence.
- Binance will launch the full ad campaign with Butler on Feb. 7 ahead of the Feb. 13 Super Bowl, though the company won’t air an ad during the game.
- The game, however, will feature the first Super Bowl ads from Binance rivals FTX and Crypto.com, which have previously used Tom Brady and Matt Damon, respectively, in their ad campaigns.
- Binance’s campaign will include an interactive element for audiences and include other “notable” celebrity partners that will be announced soon.
- Thirty second advertising slots for the Super Bowl are estimated to cost $6.5 million this year, according to Variety.
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