Don’t Listen to Celebrities Shilling Crypto, Says Binance Celebrity Ad

The campaign featuring NBA star Jimmy Butler launches ahead of the Super Bowl, during which Binance rivals FTX and will be running ads.

AccessTimeIconFeb 2, 2022 at 4:22 p.m. UTC
Updated May 11, 2023 at 4:05 p.m. UTC

Crypto exchange Binance has launched a new ad push ahead of the Super Bowl featuring NBA star Jimmy Butler. The message: Trust yourself and your own research, not celebrities, when it comes to investing in cryptocurrency.

  • In a teaser on social media, Butler says celebrities advertising crypto “don’t know you or your finances” and urges consumers to “trust yourself” and do their own research.
  • Binance said it has chosen celebrities for its own campaign that are known for their honesty and independence.
  • Binance will launch the full ad campaign with Butler on Feb. 7 ahead of the Feb. 13 Super Bowl, though the company won’t air an ad during the game.
  • The game, however, will feature the first Super Bowl ads from Binance rivals FTX and, which have previously used Tom Brady and Matt Damon, respectively, in their ad campaigns.
  •’s $100 million campaign featuring Damon entitled “Fortune Favors the Brave” has come under particularly withering attack on social media for comparing the risks taken by great explorers and adventurers to investing in crypto.
  • Binance’s campaign will include an interactive element for audiences and include other “notable” celebrity partners that will be announced soon.
  • Thirty second advertising slots for the Super Bowl are estimated to cost $6.5 million this year, according to Variety.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Brandy covers crypto-related venture capital deals for CoinDesk.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.