YouTube Considering Offering NFTs to Allow Creators to ‘Capitalize’ on Work

YouTube CEO Susan Wojcicki said she wants content creators to be able to benefit from new technologies.

AccessTimeIconJan 25, 2022 at 5:39 p.m. UTC
Updated May 11, 2023 at 7:16 p.m. UTC

YouTube is considering offering non-fungible tokens (NFTs) as a way “to help creators capitalize on emerging technologies including things like NFTs," CEO Susan Wojcicki wrote in an open letter about the video streaming platform's 2022 priorities.

  • Wojcicki said her team is looking ahead to the future and has been following everything happening in Web 3 “as a source of inspiration to continue innovating on YouTube.”
  • “The past year in the world of crypto, non-fungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” Wojcicki wrote.
  • On Thursday, social media platform Twitter released an official verification mechanism for NFT profile pictures. This involves users linking their Ethereum wallet to Twitter and using an NFT as a profile picture.
  • CoinDesk contacted Google, which owns YouTube, for further comment but did not hear back at press time.


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Tanzeel Akhtar

Tanzeel Akhtar is a reporter based in London,UK.

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